Apple Poised To Unveil 'iAd,' New Mobile Ad Platform Is Jobs' 'Next Big Thing' [MediaPost]

Even as the buzz builds toward the April 3rd ship date of the iPad,
Apple is preparing to announce its "next big thing" -- a new
personalized, mobile advertising system that could well be called the
"iAd" -- Online Media Daily has learned.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125076...

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Smoking guns, dark secrets aplenty in YouTube-Viacom filings [ArsTechnica]

Court documents in the $1 billion lawsuit between Viacom and YouTube
were unsealed today, finally shedding some light on key questions: did
Viacom have "smoking gun" evidence that YouTube was deliberately
profiting from 62,637 Viacom clips that were watched more than 507
million times on the site?

http://arstechnica.com/tech-policy/news/2010/03/smoking-guns-dark-secrets-spi...

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48% of social media users update Facebook/Twitter in bed [SFGate]

How addicted are we to social media and text messaging? According to a
new survey, 48 percent of social media users check or update Facebook
and/or Twitter after they go to bed and 56 percent feel compelled to
check Facebook at least once a day.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/03/18/BURK1CHVVA.DTL

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'The Times' reveals paywall plans to staff [Channel4]

Staff at The Times and The Sunday Times have been informed of plans to
introduce a paywall to the newspapers’ websites, and given access to a
preview of the new paid-for service.

http://www.channel4.com/news/articles/business_money/aposthe+timesapos+reveal...

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Don't Let Your Website Ruin Your Magazine's Tablet Edition [AdAge]

A couple of weeks before people start receiving their iPad orders from
Apple but months into publishers' period of great expectations for the
new platforms, the magazine industry met this morning to talk about
electronic readers and tablets.

http://adage.com/mediaworks/article?article_id=142852

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Apple Scrambles to Secure iPad Deals [WSJ]

Apple Inc. is still trying to secure media content for the iPad with
just weeks to go before the tablet computer's release, said people
familiar with the matter, as the company tempers some of its initial
ambitions for the much-hyped device.

http://online.wsj.com/article/SB10001424052748703523204575129862264704190.html

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AOL dedicates up to $10 million for 'local' ventures [MarketWatch]

AOL Inc., which is attempting a dramatic revamp after being spun out
of Time Warner Inc. late last year, said Wednesday it will dedicate up
to $10 million for an internal venture-capital fund aimed at "local
content" services.

http://www.marketwatch.com/story/aol-dedicates-10-million-for-local-deals-201...

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Advertising emerges from a year full of pain [Crain's]

The numbers are finally in for last year's total advertising
expenditures, and—no surprise—they show that newspapers, magazines,
radio and local television took the biggest hits, the Internet
continued to grow and cable television held its own.

http://www.crainsnewyork.com/article/20100317/FREE/100319899

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Google and Partners Seek TV Foothold [NYTimes]

Google and Intel have teamed with Sony to develop a platform called
Google TV to bring the Web into the living room through a new
generation of televisions and set-top boxes.

http://www.nytimes.com/2010/03/18/technology/18webtv.html

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24 hours of video uploaded to YouTube every minute [AFP]

YouTube said Wednesday that 24 hours worth of video are being uploaded
to the video-sharing site every minute. "What?s next? 30 hours? 36
hours?" YouTube director of product management Hunter Walk said in a
blog post.

http://news.yahoo.com/s/afp/20100317/tc_afp/usitcompanyinternetyoutubegoogle

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Pre-orders of Apple iPads reach 152,000, analysts say [NYPost]

Analysts estimate roughly 152,000 Apple iPads have been pre-ordered
since Friday morning, according to early estimates by InvestorVillage
released Monday. Initially, pre-orders for the latest Apple device
were measured at 25,000 per hour, but dropped down to just 1,000
orders per hour over the weekend, according to Daniel Tello of
Investor Village.

http://www.nypost.com/p/news/business/pre_orders_of_apple_ipads_reach_7HXw1pX...

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Facebook Tops Google As Most Visited Site in the U.S. [WSJ]

Are Americans now more likely to get content from their friends than
random Web sites that they wouldn’t be able to find on their own?
That’s one of the implications of a report out Monday by Internet
research company Hitwise, which found that Facebook passed Google as
the most visited Web site in the U.S. last week.

http://blogs.wsj.com/digits/2010/03/15/facebook-tops-google-as-most-visited-s...

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Reuters: "Social media: Some principles and guidelines" [Reuters blog]

"At Reuters, we have just published some social media guidelines that
lay out some basic principles and offer recommendations that should
prove useful as journalists navigate what can sometimes seem a chaotic
landscape."

http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principl...

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Sony Brings More Newspaper and Magazine Content to its E-Readers [ReadWriteWeb]

Sony just announced that it is expanding its selection of newspapers
and magazines in its e-book store. Starting today, users of Sony's
e-readers will be able to subscribe to 20 new newspapers and
magazines.

http://www.readwriteweb.com/archives/sony_brings_more_newspaper_and_magazine_...

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News Corp exec: paywalls & free model can co-exist #adms [Guardian]

Jonathan Miller, head of digital media at News Corporation, said today
that "dual revenue streams" are likely to co-exist as media
organisations try ways of making money online. Miller claimed the
media industry had to return to charging whether through subscription
or some other method. "The choice between paywall or free is not
mutually exclusive. They can co-exist based on quality of content and
geography," he said today.

http://www.guardian.co.uk/media/2010/mar/10/news-corp-paywalls-coexist

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Twitter users not so social after all [CNN]

Twitter may be a fast-growing social network, but most of its 50
million accounts merely follow other users rather than posting their
own messages. In fact, a whopping 73% of Twitter accounts have tweeted
fewer than 10 times according to a new report from Barracuda Networks,
a Web security company.

http://money.cnn.com/2010/03/10/technology/twitter_users_active/index.htm

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Media need multiple platforms: execs [AAP]

Multiple platforms and revenue streams are going to be key for media
industry players hoping to survive and thrive in the fast-changing
digital landscape, top media executives said on Wednesday.

http://au.biz.yahoo.com/100311/2/2bqf5.html

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Web ads get 10% boost in '10; advertisers will spend more on digital than print [Forbes]

We've been waiting for this: A study by Outsell, to be released
Monday, reveals that U.S. advertisers are spending more this year on
digital media than on print. Long predicted, this Madison Avenue
milestone has finally arrived thanks to a 9.6% boom in digital
advertising in 2010.

http://www.forbes.com/2010/03/07/advertising-web-ads-digital-business-media-o...

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Abu Dhabi hopes high for media forum [FT]

The inaugural Abu Dhabi Media Summit has drawn some of the industry’s
biggest US names, ranging from Rupert Murdoch, chairman of News Corp,
to Eric Schmidt, the Google chief executive with whom Mr Murdoch has
clashed about online content.

http://www.ft.com/cms/s/0/deda1586-2a2c-11df-b940-00144feabdc0.html

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Abu Dhabi hopes high for media forum [FT]

The inaugural Abu Dhabi Media Summit has drawn some of the industry’s
biggest US names, ranging from Rupert Murdoch, chairman of News Corp,
to Eric Schmidt, the Google chief executive with whom Mr Murdoch has
clashed about online content.

http://www.ft.com/cms/s/0/deda1586-2a2c-11df-b940-00144feabdc0.html

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First web copyright crackdown coming [Newsosaur]

A coalition of traditional and digital publishers this month will
launch the first-ever concerted crackdown on copyright pirates on the
web, initially targeting violators who use large numbers of intact
articles.

http://newsosaur.blogspot.com/2010/03/first-web-copyright-crackdown-coming.html

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Survey: Men more likely to Tweet, Facebook [BizJournals]

Men are more likely to tweet on a regular basis than women, according
to a new report. Liberty Mutual’s new survey studying the use of
social media has found that men embrace and use social networking Web
sites more than women.

http://www.bizjournals.com/boston/stories/2010/03/01/daily30.html

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Facebook And Twitter See Big Mobile Gains [WebProNews]

Facebook and Twitter access via mobile browsers has grown by
triple-digits in the past year, according to the latest research from
comScore.

http://www.webpronews.com/topnews/2010/03/03/facebook-and-twitter-see-big-mob...

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In three years desktops will be irrelevant - Google sales chief [SiliconRepublic]

Google believes that in three years or so desktops will give way to
mobile as the primary screen from which most people will consume
information and entertainment. That’s according to Google Europe boss
John Herlihy who said that smart phones enhance Google’s mission to
make information universal.

http://www.siliconrepublic.com/news/article/15446/business/in-three-years-des...

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