Why the Economist prospers: intelligence, mobile, good branding and simple reader offers [TheMediaBriefing]

Magazine industry struggles. The Economist grows each year. Somehow,
those two trends have been with us for much of the last decade.
Further evidence arrived on Monday as Economist Group reported
operating profit 6 percent higher at £26. 2 million, for the first six
months of the financial year, and revenue up 4 percent to £164.

http://www.themediabriefing.com/article/2011-11-28/why-the-economist-prospers...

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Google launches data journalism awards with Global Editors Network [Journalism.co.uk]

Google will partner with the Global Editors Network to offer a new
data journalism contest aimed at both "established news organisations
and newcomers". Director of external relations for EMEA at Google
Peter Barron announced the awards at the first news summit held by the
Global Editors Network, which launched in March this year.

http://www.journalism.co.uk/news/google-launches-data-journalism-awards-with-...

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[VIDEO] Former Reed Elsevier analyst on the science of media pricing [TheMediaBriefing]

Are you pricing your content intelligently? Or is your pricing model
lacking a scientific approach? Jimmy Gasteen is the CEO and founder of
Precursive, a new media business consultancy firm and previously a
pricing analyst at Reed Elsevier.

http://www.themediabriefing.com/article/2011-11-27/Former-Reed-Elsevier-analy...

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Search and aggregation to overtake B2B publishing sector revenue by 2014 [TheMediaBriefing]

Remember when people used to stand up at media industry conferences
and say “content is king”? Here’s some evidence to the contrary:
search is going to be worth more than news in information/professional
publishing in the next three years, according to analysts.

http://www.themediabriefing.com/article/2011-11-24/search-and-aggregation-to-...

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Publishers need advertisers to value their online readership [Guardian]

Newspaper publishers need to quickly solve a troublesome equation. As
carbon-based readership keeps dwindling, the growing legion of digital
readers is poorly accounted for. This benefits advertisers who pay
less for their presence. Putting aside websites audience measurement,
we'll focus instead on the currently ill-defined notion of digital
editions. A subject of importance since digital editions are poised to
play a key role in the future of online information.

http://www.guardian.co.uk/technology/2011/nov/28/tablet-computer-digital-media

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Study: 88 percent use social media for PR, although marketers lead efforts [Ragan.com]

Booz & Co and Buddy Media’s recent study on the state of social media
and marketing offer some interesting insights into what companies are
doing now, and where they plan to invest in the future. For instance,
social media is primarily the domain of marketing. Less than half (48
percent) of companies have PR leading the social media efforts.

http://www.ragan.com/Main/Articles/43992.aspx

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Customer publishing sector grows with apps, digital editions… and print [TheMediaBriefing]

Customer publishing – or content marketing, as it’s now called by some
– is big news. Although it’s worth less overall than consumer
magazines in total, bringing in about £880 million a year, ten of the
top 20 ABC audited titles by circulation are customer published and
new research out this week from the customer publishing trade body APA
and analysts at Mintel shows that the sector can expect modest but
dependable growth for the next few years, as it transitions to online.

http://www.themediabriefing.com/article/2011-11-17/customer-publishing-sector...

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Marketing academic tells publishers: Brands are winning the social media war [TheMediaBriefing]

Content publishers are losing ground to consumer brands that are
connecting directly with people through social media. That’s the
diagnosis from digital consultants L2 and a clinical professor of
marketing at the NYU Stem School of Business, who had some harsh home
truths for publishers at the American Magazine Conference –
particularly on brands’ reluctance to embrace social media.

http://www.themediabriefing.com/article/2011-11-22/marketing-academic-tells-p...

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Media's Twitter use is mostly one-way, study says [SFGate]

Major news organizations are using Twitter to disseminate their
stories but still aren't tapping the full potential of the San
Francisco microblogging service to reach their audiences, according to
a study released today.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/11/13/BUUM1LTRP6.DTL

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What is Counterparties? [Reuters]

Counterparties is a curated snapshot of the best finance news and
commentary. It’s also an experiment: what would a news website look
like if it didn’t need to promote its own content, and just linked to
the best stories and posts, regardless of source? We believe that the
best way to get people to come back is to send them away: click on a
headline, go straight to another site, and see for yourself. And if
you click instead on the “All Sources” link, you’ll see a list of
everybody else who’s linking to that story.

http://counterparties.com/about/

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Newspapers’ Digital Apostle [NYTimes]

What began as a tidy little experiment has become perhaps the single
biggest bet in the whole newspaper business: The Journal Register and
MediaNews are now in 18 states, with over 800 print and digital
products, with revenue of over $1.4 billion and 10,000 employees. The
second-largest newspaper chain in America is now being run by someone
who thinks that print is, if not exactly dead, dying a lot faster than
anyone thought.

http://www.nytimes.com/2011/11/14/business/media/paton-prepares-his-newspaper...

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HSBC Develops Secret Plan For 'Own Version Of Facebook' [PRWeek]

PRWeek can reveal that Britain's biggest bank is planning to set up a
new online platform catering for customers' non-financial needs. One
industry source said: 'They want to set up their own version of
Facebook.' The project is in the early stages and HSBC is looking for
an agency to help establish the new proposition and to develop a
social media strategy. A full pitch process is expected to take place
next month.

http://www.prweek.com/news/bulletin/UKDaily/article/1103141

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Peter Kirwan’s Long View: The new wave of digital media CEOs taking over old media companies [TheMediaBriefing]

It’s safe to say that Johnston Press has never before witnessed the
likes of Ashley Highfield. But he's just the latest technology sector
leader to take over at an old media company. So what impact are the
dotcom generation having at traditional publishers?

http://www.themediabriefing.com/article/2011-11-07/peter-kirwans-long-view-th...

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ABC revamps online reporting tools, but do quantity over quality metrics problems remain? [TheMediaBriefing]

The ABC is attempting to revamp its online reporting techniques with a
new system which offers a more detailed breakdown of publishers’
stats. But do advertisers and media buyers actually want yet more
statistics that illustrate increased reach?

http://www.themediabriefing.com/article/2011-11-07/abc-revamps-online-reporti...

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Despite Apple spat, Financial Times digital subscriptions see 30% growth in the last year [TheNextWeb]

The Financial Times has had an interesting few months when it comes to
its digital strategy, but it appears to be paying off as the business
publication has announced 30% year-on-year growth in digital
subscriber numbers, taking it to a total of a quarter of a million.

http://thenextweb.com/media/2011/11/03/despite-apple-spat-financial-times-dig...

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