Tuesday, 18 December 2012

Behold a new Nielsen TV rating: Tweet count [CNet]

Nielsen and Twitter will produce a "Nielsen Twitter TV Ranking," that
will rank TV shows based on the Twitter activity of the micro blogging
site's 140 million active users. Twitter users send 1 billion tweets
every two and a half days, according to a press release. It will be
available for marketers to tap into at the beginning of the 2013 fall
TV season.

http://news.cnet.com/8301-1023_3-57559594-93/behold-a-new-nielsen-rating-twee...

Washington Post signs up with NewsCred in push for dollars, exposure [PaidContent]

The Washington Post is the latest to join NewsCred
[http://newscred.com], a middle-man service that is licensing a
growing stable of elite titles to brands and international publishers.
For the Post, the deal represents both a revenue stream and a
strategic opportunity.

http://paidcontent.org/2012/12/17/washington-post-signs-up-with-newscred-in-p...

New [US] Magazine Launches Return to 2007 Numbers: 830 Mags with 235 Published on Regular basis [MrMag]

As we approach the end of 2012, with 15 days to go, the number of new
magazines appearing on the nation’s newsstands for the first time this
year stands at 830, of which 235 of those magazines published with a
regular frequency ( the highest number since 2007 when 245 titles
appeared with a regular frequency) have also appeared for the first
time.

http://mrmagazine.wordpress.com/2012/12/16/new-magazine-launches-return-to-20...

Monday, 17 December 2012

ContentFleet.com: “We are not going to cause the death of journalism" [Bloomberg]

Since May, the company [http://www.contentfleet.com] has delivered
tips to publishers for $1,500 a month in each of 18 topic areas. The
company says the stories on its lists, updated as often as every
minute, are likely to receive top rankings on Google searches,
attracting readership -- and ad income.

http://www.bloomberg.com/news/2012-12-16/watching-searches-by-content-fleet-s...

A Look at Newspapers Turning a Profit -- Yes, There Are Some -- and Those That Are Not [AdAge]

Despite all the talk about newspapers being a dying business, plenty
of them are profitable. That includes the FT, according to Ian
Whittaker, a media analyst at Liberum Capital in London, who isn't
convinced it will go on the block. The paper and its digital
operations probably have an annual profit equivalent to some $32
million, he estimated.

http://adage.com/article/media/a-newspapers-turning-a-profit/238784/

Thursday, 13 December 2012

TV's Nielsen backs new VC firm [focused on marketing tech] [Crain's]

Pereg Ventures [http://www.peregventures.com], which counts the
ratings company as a minority investor, will use Nielsen's insights to
help its startups develop technology that will improve advertisers
reach and measure audiences across platforms.

http://www.crainsnewyork.com/article/20121212/TECHNOLOGY/121219962

Twitter to be ‘hero’ social media channel for media brands in 2013 [WallBlog]

Every media brand is focusing on its use of Twitter. Every
conversation revealed more plans for Twitter. The head of social at
the FT described it as the ‘hero’ social media channel for next year.
In a world where media brands are competing for attention, Twitter is
the strongest channel for media brands to focus on for people’s
discovery of news and information. It is rightly, we believe, number
one on every media brand’s to do list.

http://wallblog.co.uk/2012/12/10/twitter-to-be-hero-social-media-channel-for-...

Wednesday, 12 December 2012

INSIDE BUZZFEED: The Story Of How Jonah Peretti Built The Web's Most Beloved New Media Brand [BusinessInsider]

The six-year-old BuzzFeed is now read by 30 million visitors a month,
according to its internal statistics. And most don't come in through
its homepage or Google searches. They come because a friend,
colleague, or celebrity recommended an article to them—bouncing from
glass screen to glass screen, a network of human connections overlaid
on digital ones.

http://www.businessinsider.com/buzzfeed-jonah-peretti-interview-2012-12

'Financial Times' Offers Free Tablet With [US] Subscription [MediaPost]

More newspapers are offering free or discounted tablet computers with
digital subscriptions to sweeten the deal for subscribers. Thie week
brought a limited-time offer from The Financial Times, which says it
will give a free Nexus 7 tablet computer to anyone in the U.S. who
signs up for any of its subscription packages, including print and
digital subs.

http://www.mediapost.com/publications/article/189040/financial-times-offers-f...

Tablet users–even younger ones–still prefer a “print-like” reading experience [Economist]

Tablet news users of all ages reported a preference a “print-like”
experience when reading news on the tablet. For now, publishers might
want to think twice before adding too many bells and whistles to their
digital editions.

http://www.economistgroup.com/leanback/lean-back-reading/tablet-users-even-yo...

Monday, 10 December 2012

Free online news era on its way out [CNN]

We're all spoiled by the illusion that we can get whatever we want on
the interwebs without having to pay a dime. Fire up the Google, troll
the Twitter, see who's got the most tantalizing links. We all do it,
and we all take it for granted. But you can't have a media ecosystem
in which everyone is aggregating, summarizing and retweeting content
from everyone else. At some point there have to be actual human beings
making phone calls and attending events and pawing through public
documents.

http://edition.cnn.com/2012/12/10/opinion/kurtz-news-organizations/index.html

Magazines ramp up publishing in 2012 [Crains]

Magazine publishers are still tightening their belts three years after
the nightmare of the advertising recession shook the industry to its
toes. But the itch to launch new magazines shows no sign of going
away. In 2012, veteran publishers and novice entrepreneurs launched a
total of 195 print titles, a healthy bump over the 181 that were
launched in 2011. And only 74 titles folded this year, compared to 142
a year ago, according to MediaFinder.com.

http://www.crainsnewyork.com/article/20121210/MEDIA_ENTERTAINMENT/121209916

Friday, 7 December 2012

Daily Beast Considers Charging for Website [Bloomberg]

Newsweek/Daily Beast Co., the media company founded by Tina Brown and
backed by billionaire Barry Diller, is considering charging readers
for access to its Daily Beast website for the first time. The New
York-based company, which merged with Newsweek magazine last year, is
contemplating a shift to so-called metered access, spokesman Andrew
Kirk said. That approach, used by the New York Times and other
publications, typically lets readers see a number of stories for free
and then charges for anything beyond that.

http://www.bloomberg.com/news/2012-12-06/daily-beast-considers-charging-for-w...

Washington Post Plans a Paywall [WSJ]

The Washington Post, one of the last holdouts against the trend of
charging readers for online access to newspaper articles, is likely to
reverse that decision in 2013, according to people familiar with the
matter. While details are being finished, people familiar with the
matter said that a metered paywall—meaning a website that allows
casual readers to read a certain number of stories free before
charging a subscription fee -- is likely to be rolled out in 2013,
along with increases to the print newspaper's newsstand price.

http://online.wsj.com/article/SB10001424127887324640104578163641549720044.html