Twitter finds its media home with Twitter for Newsrooms [TheNextWeb]

Twitter has been seen, by the savvy media, as a great source for
relaying and finding information. But now, Twitter itself has given us
even better guidance for using the service and its features in order
to help more stories reach more people. With a new site called Twitter
for Newsrooms, you’ll find a wealth of information from ways to verify
sources to the “accepted” standards for embedding Tweets into your
stories.

http://thenextweb.com/twitter/2011/06/27/twitter-finds-its-media-home-with-tw...

Posted via email from News: Noted

WPP boss Martin Sorrell hits out at Facebook and Google [CNN]

Martin Sorrell, boss of the multi-billion dollar WPP group of creative
agencies, talks of a new triangle of agencies, clients and
media/content owners. In effect a new structure to the creative
sector. So where does that leave the likes of Facebook and Google,
also represented here? Well, according to Sorrell, there is a place
for them but it's not where they pretend to be. WPP is Google's
biggest customer but he describes them as a “frenemy.”

http://business.blogs.cnn.com/2011/06/23/sorrell-hits-out-at-facebook-and-goo...

Posted via email from News: Noted

MailOnline closes gap on NYTimes.com [MediaWeek]

MailOnline has increased its global monthly unique visitors by 15.5%
over the past month but fell short of overtaking the New York Times as
the most viewed news site globally, according to ComScore.

http://www.mediaweek.co.uk/news/1076525/MailOnline-closes-gap-NYT/

Posted via email from News: Noted

Facebook launches new ad that emulates word of mouth [Telegraph]

Facebook has launched a new 'comment ad' which aims to emulate
word-of-mouth marketing at the same time as leveraging the social
network's scale. If users comment on information posted on brands'
Facebook pages, that interaction will then appear in the user's
newsfeed and a related advertisement, or "sponsored story" will appear
on their wall.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/85...

Posted via email from News: Noted

Twitter plans bolder advertisements [FT]

Twitter is looking at introducing advertisements among the short
messages that users see in the most active part of the social
networking service, according to people with direct knowledge of its
plans. The move comes as Twitter looks at a wider range of options to
generate revenues from a service that has so far failed to make money
from its audience as effectively as rivals such as Facebook.

http://www.ft.com/cms/s/2/dcd35ed2-9dbc-11e0-b30c-00144feabdc0.html#axzz1QCWQ...

Posted via email from News: Noted

News International to enable PayPal payments for newspaper content [NMA]

News International is to introduce PayPal’s fast checkout system in a
move that could bring micropayments for online content from UK titles
a step closer. Readers will be able to use PayPal to pay for The Times
and Sunday Times websites and iPad editions instead of entering credit
or debit card details for each payment.

http://www.nma.co.uk/news/news-international-to-enable-paypal-payments-for-ne...

Posted via email from News: Noted

U.S. Mobile Local Ad Revenues to Grow $404m in 2010 to $2.8b in 2015 [BIA/Kelsey]

BIA/Kelsey, adviser to companies in the local media space, today
released its five-year outlook for U.S. mobile local advertising.
According to the firm, total U.S. mobile ad spending will grow from
$790 million in 2010 to $4 billion in 2015. During the same period,
BIA/Kelsey projects the local portion of that total to increase from
$404 million to $2.8 billion. This makes locally targeted mobile ads
51 percent of overall U.S. mobile ad spending, growing to 70 percent
by 2015.

Consistent with other local media, BIA/Kelsey defines mobile local
advertising as that which targets users in specific locations or
contains location-specific calls to action.

Among the drivers of mobile ad revenue growth are smartphone
penetration, mobile Web usage and related increases in ad inventory.
BIA/Kelsey expects this to come about as large brand advertisers
evolve their campaign objectives to the capabilities of the mobile
device — most notably, location awareness. The firm also sees mobile
advertising moving down market to small and medium-sized businesses
through a combination of local sales and self-serve tools. Exploding
mobile usage, clearer ROI and a shorter purchase funnel will
accelerate this demand within display, search and SMS advertising
formats.

“Revenues will grow from not only ad volume, but also premiums placed
on location-targeted ads,” said Michael Boland, senior analyst and
program director of BIA/Kelsey’s Mobile Local Media practice. “These
premiums result from higher performance for locally targeted mobile
ads when compared with non-local ads, due to higher relevance,
immediacy and consumer buying intent, all of which are more prevalent
in mobile than many other print and digital media.”

http://www.biakelsey.com/Company/Press-Releases/110623-U.S.-Mobile-Local-Ad-R...$404-Million-in-2010-to-$2.8-Billion-in-2015.asp

Posted via email from News: Noted

Assigning value to online content [Reuters]

A Los Angeles-based company is attempting to accomplish what online
publishers have been chasing for the past 15 years — namely, placing
value on a piece of content. http://www.jumptime.com, founded by a
group of former executives from the likes of MTV Networks and Yahoo,
this month is taking the wraps off a software service that affixes a
price tag to articles in real time. It also helps determine the future
value of those articles. Over the past four years, the company has
worked with leading publishers such as MSNBC and ESPN. “The value of
content is not understood,” said Michele DiLorenzo chief executive and
co-founder of JumpTime.

http://blogs.reuters.com/mediafile/2011/06/21/assigning-value-to-online-content/

Posted via email from News: Noted

Byliner, a new website for readers and writers [AFP]

Print magazines may be struggling but the founders of Byliner, a new
website, believe there is an audience and a business opportunity
online for long-form journalism. http://byliner.com, which launched in
beta, or test, mode on Tuesday, is building a social network for
readers and writers -- and a publishing business -- around magazine
articles. The website offers links to more than 32,000 magazine
stories from around 750 publications and nearly 3,000 writers,
including some of the best known names of the past 100 years.

http://news.yahoo.com/s/afp/20110622/lf_afp/usitmediaindustrymagazinesinterne...

Posted via email from News: Noted

Huffington Post UK to launch on 6 July before going global [TheDrum]

Arianna Huffington today confirmed that her eponymous US news website
will launch in the UK on 6 July, as part of ambitious plans to be in a
dozen countries by the end of the year. Speaking in Cannes this
morning, the Huffington Post founder said the UK site would take the
same format of the US version, which mixes original news reporting
with legions of blogs. "We're launching in the UK on July 6,"
Huffington said.

http://www.thedrum.co.uk/news/2011/06/21/22609-huffington-post-uk-to-launch-o...

Posted via email from News: Noted

The Daily Mail Sets Sail: Fleet Street Fishwrap Takes America [NYObserver]

To hear Martin Clarke tell it, The Daily Mail accrued its online
readership in America nearly by accident. Lining a landing page with
paparazzi shots headlined with expressions of awe and outrage, making
the bikini a newsworthy event—that was not transatlantic outreach,
just British custom. “Originally we focused ruthlessly on our British
audience because that was the easiest to monetize,” said the publisher
and editor of the paper’s website, MailOnline, “but we found we’d
ended up with a big American audience without really trying.”

http://www.observer.com/2011/06/the-daily-mail-sets-sail-fleet-street-fishwra...

Posted via email from News: Noted

For the First Time, a Self-Published Author Sells a Million Kindle eBooks [PCMag]

Amazon is marking a milestone for its self-publishing platform today.
John Locke has secured his status as the first independently published
author to sell more than a million Kindle e-books using Kindle Direct
Publishing. Locke is the eighth author to become a member of what
Amazon calls the "Kindle Million Club," joining other big-name authors
like Stieg Larson, James Patterson, Nora Roberts, Suzanne Collins,
Michael Connelly, Charlaine Harris, and Lee Child. Locke, however, is
in a bit of a different league, considering he's the first indie
author to join the group.

http://www.pcmag.com/article2/0,2817,2387302,00.asp

Posted via email from News: Noted

AOL Considering Paid Content, International Acquisitions in Company Revamp [Bloomberg]

AOL Inc. (AOL) may introduce premium versions of its online content
and make international acquisitions as Chief Executive Officer Tim
Armstrong works to turn around the struggling Internet pioneer. The
New York-based owner of The Huffington Post news and commentary site
is “open in the future to strategies that will help create great
content and monetize it properly,” Armstrong said in an interview at
the Cannes Lions media conference today. That includes
subscription-based access to some of its content and partnerships with
traditional media companies, he said.

http://www.bloomberg.com/news/2011-06-20/aol-considering-paid-content-interna...

Posted via email from News: Noted

Facebook could rake in $2.19 billion in display-ad sales this year [USAToday]

If there are lingering doubts about Facebook's IPO prospects, its
fortunes in advertising should quell them. A new report says the
social-networking giant is poised to overtake Yahoo this year for top
spot in the U.S. online display-ad market. Facebook, which is likely
to go public in a mega-initial stock offering next year, could rake in
$2.19 billion in display-ad sales this year.

http://www.usatoday.com/money/media/2011-06-20-facebook-ad-gains-ipo_n.htm

Posted via email from News: Noted

Pulse news app raises $9 million in funding, passes 4 million downloads [LATimes]

Pulse, a popular news-reading app for Apple's iOS and Google's
Android, could end up being the Netflix of the news business if Akshay
Kothari can have his way. Kothari is one of two 24-year-old
co-founders -- along with fellow Stanford Institute of Design grad
Ankit Gupta -- of Alphonso Labs, the Palo Alto start-up that makes
Pulse, which is on a bit of a hit streak lately.

http://latimesblogs.latimes.com/technology/2011/06/pulse-raises-9-million-dol...

Posted via email from News: Noted

Reddit experiences mighty growth: 1.2B page views per month [SocialBeat]

The last five months have been very good for community news sharing
site Reddit, which reported huge traffic growth on its official blog
today. From January to May 2011, the site has seen a 37 percent
increase in unique visitors (13.7 million to 18.8 million) and a 25
percent increase in page views (999 million to 1.228 billion),
according to Reddit General Manager Erik Martin, who added that the
average time a person stays on the site remained an impressive 15.5
minutes.

http://venturebeat.com/2011/06/15/reddit-traffic-growth/

Posted via email from News: Noted

Emap to make weekly trade magazines monthly or online only [Telegraph]

Emap is poised to change trade magazines Nursing Times and Local
Government Chronicle from weekly to monthly publications or make them
online only - sounding the death-knell of the traditional format for
smaller magazines.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/me...

Posted via email from News: Noted

As Magazines' Print Demos Drift Wrong Way, Publishers Anticipate Tablet Metrics [AdAge]

Some say magazines are rushing toward the iPad at the risk of
undermining their existing business, but here's one reason they might
be tempted to keep investing in tablets: For the majority of titles
over the past year, the demographics of their print readers are headed
the wrong way. Make no mistake, those demographics remain desirable
for advertisers.

http://adage.com/article/mediaworks/magazine-audiences-shrink-age-lose-househ...

Posted via email from News: Noted