Google unveils tablet, home entertainment system [MercuryNews.com]

While those seem far removed from Google's core business of Internet
search advertising, analysts say the new products are part of a
strategy aimed at preserving Google's dominance in that lucrative
business. "It's less about the hardware and more about the
experience," said Richard Shim, a mobile-computing expert with NPD
DisplaySearch. "They are pushing into new services, but at the end of
the day it's an indirect way of highlighting their core business."

http://business-news.thestreet.com/mercury-news/story/google-unveils-tablet-h...

Executive tales from Twitterverse: How ING Canada’s CEO staked brand on social media success [FinPost]

Recent research from the Queen’s School of Business shows that social
media engagement among executives is on the rise; however, few are
approaching the new digital platforms effectively. Peter Aceto, CEO of
ING Direct Canada, has been using social media for three years as a
means of establishing relationships with consumers and building the
ING brand organically. He recently spoke with the Financial Post’s Dan
Ovsey about his social media strategy and why he believes it can be a
boon to the bottom line.

http://business.financialpost.com/2012/06/27/executive-tales-from-the-twitter...

How Time magazine clocked up 1.2m followers on Google+ [Journalism.co.uk]

Time magazine has clocked up 1.17 million followers on Google+, the
social network which launched a year ago today. Time has a notable
social media following, achieving the status of "number three news
brand on Twitter" with over 3.6 million followers, it has 541,000 fans
on its Facebook page and an impressive 35,000 followers on Foursquare.
While many news organisations have found little success on Google+,
Time and also the Financial Times have both clocked up more than one
million followers. So how did Time reach that figure?

http://www.journalism.co.uk/news/google-at-one-how-time-magazine-clocked-up-1...

Report: Words including ‘look’ and ‘watch’ don't engage Facebook fans; but chocolate... [Ragan]

A new report by a company that created an analytical tool for Facebook
shows that words such as like, click, watch and look won’t draw
eyeballs to your content. What will grab them, however, are images and
graphics, says Jan Zając, CEO and cofounder of Sotrender, which
created the report. “Using catchy words in posts doesn’t seem to
increase engagement,” according to the study of 111 brand pages and
more than 2,888 posts in four industries in the United Kingdom. “It
proves Facebook users get insensible from constantly repeated
phrases.”

http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx

LinkedIn's Spin On Putting Your Face In Ads [Forbes]

Facebook attracted controversy (and a class action lawsuit) for
putting its users’ names and faces in ads. LinkedIn is doing the same
thing but with its own spin. Rather than putting you in a “Sponsored
Story” ad to promote a particular employer you ‘Like’ to your friends,
LinkedIn puts your face in an ad to advertise to you. Is LinkedIn the
first social network to incorporate narcissism into its advertising
model?

http://www.forbes.com/sites/kashmirhill/2012/06/27/linkedins-spin-on-putting-...

Tweet With Caution; The government is watching [Foreign Policy]

Michele Grasso is a Sicilian drug dealer -- a fugitive who had evaded
arrest since 2010. He had seemingly mastered the art of flying under
police radar, until he made a simple mistake: He posted pictures of
himself on his Facebook page, grinning in front of a wax model of U.S.
President Barack Obama at London's famous Madame Tussauds museum. He
also helpfully included the name and a photograph of the pizzeria
where he was working, leading him to be snagged by British police this
year. Grasso is now back in Italy, in prison.

http://www.foreignpolicy.com/articles/2012/06/26/tweet_with_caution

Investors See Some Value in Newspaper Companies [WSJ]

Newspaper companies, of the type News Corp. might spin off, are
trading at premiums to book value, suggesting investors still see
value in the business. New York Times Co., McClatchy Co. and Gannett
Co., three of the biggest newspaper companies, all trade at premiums
to the value they would hold if they were liquidated. Warren Buffett
has scooped up several newspaper assets in recent months (including
last week), though the famed investor’s bet has been mainly on local,
dominant news sources.

http://blogs.wsj.com/deals/2012/06/26/investors-see-some-value-in-newspaper-c...

'Facebook will be more valuable than Google', says Havas leader

Fears surrounding Facebook's initial $100bn IPO are short-sighted, as
Mark Zuckerberg's social network is set to become more valuable than
the $200bn behemoth Google, according to David Jones, global chief
executive of Havas.

http://www.campaignlive.co.uk/news/1138086/facebook-will-valuable-google-says...

Hyperlocal news: AOL chief wants to double down on leaky Patch [NYPost]

AOL, emerging victorious from an investor revolt, is still trying to
Patch things up. CEO Tim Armstrong, who yesterday beat back an attempt
by shareholder Starboard Value to gain AOL board control, is taking
the win as a mandate to double down on his long-criticized online
local news properties — Patch. “There are only two people in the US
investing in local news and information: me and Warren Buffett,”
Armstrong told The Post yesterday, comparing his strategy to that of
the Oracle,of Omaha, who recently bought local media properties.

http://www.nypost.com/p/news/business/first_aid_for_patch_MHXusxFl0MPhJwry4k5ClK

Tech firms exploiting 'second-screen' craze [NYPost]

TV is creating a new generation of wealth in tech-land. With 9 of 10
tablet and smartphone owners using their gadgets to enhance their
television-watching experience, Silicon Valley startups are rushing in
to capitalize on the craze — known in the business as “second
screens.” Get Glue, Yap.tv, Shazam, Yahoo!’s IntoNow and Miso are just
four of the firms seeing rapid growth in the second-screen sector.

http://www.nypost.com/p/news/business/split_screens_t6z1rVxFt2uv08tXmwgenN

The brutal truth? Most apps sink without a trace [Guardian]

Apps are hugely lucrative, right? Well, for some developers. For many
more, they're not at all. Industry analyst Canalys has been conducting
its own research, with senior analyst Tim Shepherd making a sobering
claim: "We estimate that up to two-thirds of the apps in leading
consumer app store catalogues receive fewer than 1,000 downloads in
their first year, and a significant proportion of those get none at
all."

http://www.guardian.co.uk/technology/appsblog/2012/jun/13/brutal-truth-most-a...

Arianna's new tablet magazine, "Huffington", is a lot like a print magazine [CapitalNewYork]

Thursday's inaugural edition is a preview issue and therefore includes
some content that originally appeared on the website. Each story will
get a URL so it can be shared online individually. The magazine has a
full-time in-house staff of two dozen, including designers who've done
time at Bloomberg Businessweek, Fortune and Men's Health, and editors
who previously worked for Huffington Post proper, including John
Montorio, Katy Hall and Danny Shea. O'Brien will be heavily involved
in the editorial side; Josh Klenert is the creative director, a title
he also once held at Billboard.

http://www.capitalnewyork.com/article/media/2012/06/6007421/ariannas-new-tabl...

Why traditional media should be afraid of Twitter [GigaOM]

It has already become a real-time newswire for many, a source of
breaking news and commentary on live events, and now — with the launch
of curated “hashtag pages” like the one it launched late last week for
a NASCAR event — it is showing signs of becoming a full-fledged
editorial operation. It may not be hiring investigative reporters, but
the areas of overlap between what it does and what media companies do
is growing, and so is its attractiveness to the advertisers that media
entities desperately need to hang onto.

http://gigaom.com/2012/06/12/why-traditional-media-should-be-afraid-of-twitter/

Facebook defends itself, touts report showing ads on site work [MercuryNews]

After being pilloried by critics and seeing its freshly public stock
plummet on Wall Street, Facebook stood up to defend its efficacy as a
marketing tool Tuesday, the first day federal regulations allowed it
to make public statements following the company's record-breaking
initial public offering. "There's great value (in Facebook
advertising), and we've proven it through countless case studies,"
Facebook corporate communications manager Elisabeth Diana said.

http://www.mercurynews.com/business/ci_20839186/facebook-defends-itself-touts...

Why Mobile Will Dominate the Future of Media and Advertising [TheAtlantic]

This is the dawn of the smartphone age. But you wouldn't know it by
looking at mobile advertising spend. Last week in this space, Derek
Thompson showed that consumers are spending 10% of their media
attention on their mobile devices while the medium only commands a
mere 1% of total ad-spend. Comparatively, the quickly "dying" print
medium attracts only about 7% of media-time, but still captures an
astonishing 25% of the total U.S. ad-spend, with print receiving
25-times more ad money than mobile. The disparity between the two
mediums gives a strong indication as to how much room mobile still has
to grow.

http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-...

Now Old Media Wants in on Facebook Marketing: Conde Nast Parent Takes Flier on Unified [AllThingsD]

And here’s even more money for Facebook marketing: Unified
[http://www.unifiedsocial.com], a year-old start-up that helps
companies buy and manage social ad campaigns, has raised $14 million.
What’s particularly interesting here is the company that accounted for
$10 million of the round — Conde Nast’s parent company, Advance
Publications.

http://allthingsd.com/20120607/now-old-media-wants-in-on-facebook-marketing-t...

"Twitter's mobile revenue surpassed Web on many days," says CEO [Reuters]

Twitter has generated more advertising revenue from its mobile
platform than from its website on many days in the last quarter, CEO
Dick Costolo said Wednesday, highlighting Twitter's progress in
squeezing ad dollars out of the growing number of smartphone and
tablet users worldwide.

http://www.reuters.com/article/2012/06/06/us-twitter-mobile-idUSBRE8551JS2012...

Why the tablet worsens the magazine industry’s headache [EconomistGroup]

Many have proclaimed the tablet to be the publishing industry’s
savior; however, I’m skeptical as I have watched my own and others’
usage of content on the tablet. We now hear of Conde Nast slowing down
on iPad development and, with circulation piddly everywhere, the
writing is on the wall. Tablets will hasten the demise of magazines
and not save them. So what should magazine companies do?

http://www.economistgroup.com/leanback/lean-back-reading/why-the-tablet-worse...