Welcome to Google Town, Population Just Hit 20M [AllThingsD]

“Google doesn’t get social” was the theme of the past few years – a
technology business so algorithm-focused, it could not possibly
understand the mindset of the “social” consumer. Google+ now
challenges that basic premise and begs the question: is it possible
that one company that has been so superior at search, so relentless to
dominate video, so focused on performance advertising – can also be
good at social?

http://allthingsd.com/20110724/welcome-to-google-town-population-just-hit-20m/

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New York Times: far from dead and let's have a closer look at that paywall [NYMag]

A funny thing happened on the way to the graveyard. Though the New
York Times’ circulation dipped during the crash years, much of the
lost revenue was made up for by doubling the newsstand price, from $1
to $2—evidence, the paper insisted, that its premium audience
understood the value of a premium product. In March, after several
years of planning and tens of millions in investments, the Times
launched a digital-subscription plan—and the early signs were good.

http://nymag.com/news/media/new-york-times-2011-8/

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Flipboard and Condé Nast Partner in Brand Ads Deal on Social Reading App [AllThingsD]

In an important deal for social reading app Flipboard, it has
partnered with magazine giant Condé Nast to offer a slew of titles
with branded advertising from major marketers American Express and
Lexus. The pair will share in the specially designed program, which
will include the New Yorker, Wired and Bon Appetit. Additional
magazines will be added, the companies said.

http://allthingsd.com/20110724/flipboard-and-conde-nast-partner-in-brand-ads-...

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Two steps forward for transparency when it comes to readership of tablet media [AdWeek]

With the tablet market still in its infancy, media buyers have been
reluctant to put ad dollars toward an unproven platform that has
produced scant consumer data. One prominent buyer, MediaVest’s Robin
Steinberg, two months ago put out a call to major publishers to
provide readership detail about their tablet readers or risk forgoing
advertising dollars on those devices. Now, two big ones—Hearst
Magazines, publisher of titles like Cosmopolitan and Esquire, and
Bonnier Corp., which puts out enthusiast magazines like Popular
Science and Ski—agreed to supply MediaVest with data on audience,
demographic, and engagement for their tablet editions.

http://www.adweek.com/news/technology/hearst-bonnier-agree-mediavest-demand-t...

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Condé Nast, Adobe Partner for Digital Metrics [MediaPost]

With tablet computers and digital magazines soaring in popularity,
magazine publishers and media tech firms are scrambling to figure out
how to measure digital circulation -- a key question as advertisers
explore the capabilities of the burgeoning digital space. To that end,
this week Condé Nast and Adobe unveiled a joint effort to define and
deliver a new set of audience metrics for publishers and advertisers.
It is being touted as (potentially) a new standard offering insights
into distribution of digital editions, levels of exposure within those
editions and audience engagement.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154547

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Arianna And AOL CEO Tim Armstrong Address The National Press Club (VIDEO) [HuffPo]

Arianna and AOL CEO Tim Armstrong appeared at the National Press Club
on Friday to discuss journalism and where they see the business going
in the future. Among other insights, Armstrong explained that in the
current journalism landscape, "people aren't transparent about what
they believe in before they write things, and that's something that we
would like to see in the future is more transparency around
journalists and what they believe in before stories get written."

http://www.huffingtonpost.com/huff-tv/arianna-national-press-club_b_900418.html

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Facebook Is Getting Into the News Business [Forbes]

Facebook has a war on its hands, and Mark Zuckerberg knows it.
Practically overnight, Google+ has gone from a rumor to a thriving
community with over 10 million members. With some 700 million members
of its own, Facebook is thinking less and less about how to grow that
number and more about how to get current users to live more of their
lives within its virtual walls. One answer it has come up with: asking
a select number of news outlets to produce “Facebook editions” —
basically, app versions of themselves that can be read and consumed
right there on Facebook.

http://blogs.forbes.com/jeffbercovici/2011/07/15/facebook-working-with-top-ne...

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LinkedIn Passes Myspace to Become No. 2 U.S. Social Network [Bloomberg]

LinkedIn Corp., a website focused on job seekers and recruiters,
surpassed Myspace to become the No. 2 social-networking service in the
U.S. last month, boosted by its initial public offering in May. The
company had 33.9 million visitors in June, up 63 percent from a year
earlier, while Myspace had 33.5 million, down 50 percent, according to
a Reston, Virginia-based ComScore Inc. (SCOR) report. Facebook Inc.
remained the largest social- networking site with 160.9 million U.S.
visitors, up 14 percent.

http://www.bloomberg.com/news/2011-07-08/linkedin-tops-myspace-to-become-seco...

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Economist: A special report on the news industry: The end of mass media

THERE IS A great historical irony at the heart of the current
transformation of news. The industry is being reshaped by
technology—but by undermining the mass media’s business models, that
technology is in many ways returning the industry to the more vibrant,
freewheeling and discursive ways of the pre-industrial era.

http://www.economist.com/node/18904158?story_id=18904158&CFID=167156143&CFTOK...

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What digital readers mean for business; getting more attention than print [Guardian]

Respondents declare spending 37 minutes a day on digital publications
as opposed to 22 minutes a day on print press. This number is
astonishingly high. It shows the switch to digital has occurred – at
least for readers of large national media. It also confirms the
segmentation of digital audiences.

http://www.guardian.co.uk/technology/pda/2011/jul/04/digital-media

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