Behold a new Nielsen TV rating: Tweet count [CNet]

Nielsen and Twitter will produce a "Nielsen Twitter TV Ranking," that
will rank TV shows based on the Twitter activity of the micro blogging
site's 140 million active users. Twitter users send 1 billion tweets
every two and a half days, according to a press release. It will be
available for marketers to tap into at the beginning of the 2013 fall
TV season.

http://news.cnet.com/8301-1023_3-57559594-93/behold-a-new-nielsen-rating-twee...

Washington Post signs up with NewsCred in push for dollars, exposure [PaidContent]

The Washington Post is the latest to join NewsCred
[http://newscred.com], a middle-man service that is licensing a
growing stable of elite titles to brands and international publishers.
For the Post, the deal represents both a revenue stream and a
strategic opportunity.

http://paidcontent.org/2012/12/17/washington-post-signs-up-with-newscred-in-p...

New [US] Magazine Launches Return to 2007 Numbers: 830 Mags with 235 Published on Regular basis [MrMag]

As we approach the end of 2012, with 15 days to go, the number of new
magazines appearing on the nation’s newsstands for the first time this
year stands at 830, of which 235 of those magazines published with a
regular frequency ( the highest number since 2007 when 245 titles
appeared with a regular frequency) have also appeared for the first
time.

http://mrmagazine.wordpress.com/2012/12/16/new-magazine-launches-return-to-20...

ContentFleet.com: “We are not going to cause the death of journalism" [Bloomberg]

Since May, the company [http://www.contentfleet.com] has delivered
tips to publishers for $1,500 a month in each of 18 topic areas. The
company says the stories on its lists, updated as often as every
minute, are likely to receive top rankings on Google searches,
attracting readership -- and ad income.

http://www.bloomberg.com/news/2012-12-16/watching-searches-by-content-fleet-s...

A Look at Newspapers Turning a Profit -- Yes, There Are Some -- and Those That Are Not [AdAge]

Despite all the talk about newspapers being a dying business, plenty
of them are profitable. That includes the FT, according to Ian
Whittaker, a media analyst at Liberum Capital in London, who isn't
convinced it will go on the block. The paper and its digital
operations probably have an annual profit equivalent to some $32
million, he estimated.

http://adage.com/article/media/a-newspapers-turning-a-profit/238784/

TV's Nielsen backs new VC firm [focused on marketing tech] [Crain's]

Pereg Ventures [http://www.peregventures.com], which counts the
ratings company as a minority investor, will use Nielsen's insights to
help its startups develop technology that will improve advertisers
reach and measure audiences across platforms.

http://www.crainsnewyork.com/article/20121212/TECHNOLOGY/121219962

Twitter to be ‘hero’ social media channel for media brands in 2013 [WallBlog]

Every media brand is focusing on its use of Twitter. Every
conversation revealed more plans for Twitter. The head of social at
the FT described it as the ‘hero’ social media channel for next year.
In a world where media brands are competing for attention, Twitter is
the strongest channel for media brands to focus on for people’s
discovery of news and information. It is rightly, we believe, number
one on every media brand’s to do list.

http://wallblog.co.uk/2012/12/10/twitter-to-be-hero-social-media-channel-for-...

INSIDE BUZZFEED: The Story Of How Jonah Peretti Built The Web's Most Beloved New Media Brand [BusinessInsider]

The six-year-old BuzzFeed is now read by 30 million visitors a month,
according to its internal statistics. And most don't come in through
its homepage or Google searches. They come because a friend,
colleague, or celebrity recommended an article to them—bouncing from
glass screen to glass screen, a network of human connections overlaid
on digital ones.

http://www.businessinsider.com/buzzfeed-jonah-peretti-interview-2012-12

'Financial Times' Offers Free Tablet With [US] Subscription [MediaPost]

More newspapers are offering free or discounted tablet computers with
digital subscriptions to sweeten the deal for subscribers. Thie week
brought a limited-time offer from The Financial Times, which says it
will give a free Nexus 7 tablet computer to anyone in the U.S. who
signs up for any of its subscription packages, including print and
digital subs.

http://www.mediapost.com/publications/article/189040/financial-times-offers-f...

Tablet users–even younger ones–still prefer a “print-like” reading experience [Economist]

Tablet news users of all ages reported a preference a “print-like”
experience when reading news on the tablet. For now, publishers might
want to think twice before adding too many bells and whistles to their
digital editions.

http://www.economistgroup.com/leanback/lean-back-reading/tablet-users-even-yo...

Free online news era on its way out [CNN]

We're all spoiled by the illusion that we can get whatever we want on
the interwebs without having to pay a dime. Fire up the Google, troll
the Twitter, see who's got the most tantalizing links. We all do it,
and we all take it for granted. But you can't have a media ecosystem
in which everyone is aggregating, summarizing and retweeting content
from everyone else. At some point there have to be actual human beings
making phone calls and attending events and pawing through public
documents.

http://edition.cnn.com/2012/12/10/opinion/kurtz-news-organizations/index.html

Magazines ramp up publishing in 2012 [Crains]

Magazine publishers are still tightening their belts three years after
the nightmare of the advertising recession shook the industry to its
toes. But the itch to launch new magazines shows no sign of going
away. In 2012, veteran publishers and novice entrepreneurs launched a
total of 195 print titles, a healthy bump over the 181 that were
launched in 2011. And only 74 titles folded this year, compared to 142
a year ago, according to MediaFinder.com.

http://www.crainsnewyork.com/article/20121210/MEDIA_ENTERTAINMENT/121209916

Daily Beast Considers Charging for Website [Bloomberg]

Newsweek/Daily Beast Co., the media company founded by Tina Brown and
backed by billionaire Barry Diller, is considering charging readers
for access to its Daily Beast website for the first time. The New
York-based company, which merged with Newsweek magazine last year, is
contemplating a shift to so-called metered access, spokesman Andrew
Kirk said. That approach, used by the New York Times and other
publications, typically lets readers see a number of stories for free
and then charges for anything beyond that.

http://www.bloomberg.com/news/2012-12-06/daily-beast-considers-charging-for-w...

Washington Post Plans a Paywall [WSJ]

The Washington Post, one of the last holdouts against the trend of
charging readers for online access to newspaper articles, is likely to
reverse that decision in 2013, according to people familiar with the
matter. While details are being finished, people familiar with the
matter said that a metered paywall—meaning a website that allows
casual readers to read a certain number of stories free before
charging a subscription fee -- is likely to be rolled out in 2013,
along with increases to the print newspaper's newsstand price.

http://online.wsj.com/article/SB10001424127887324640104578163641549720044.html

"Soon, Facebook ads could follow you around the web" [GigaOm]

There’s been a lot of discussion over the past few days about the
recent changes to Facebook’s privacy and governance policies...but one
element of the new rules has gotten less attention than it probably
should: namely, the fact that the giant social network is going to use
the data it has about your likes and dislikes to show you ads outside
of Facebook. This is the first real confirmation that the company is
going to roll out an advertising network that extends beyond just its
own walled garden.

http://gigaom.com/2012/11/23/facebook-makes-it-official-an-external-advertisi...

Mail Online to 'as much as double' US staff numbers [Guardian]

Daily Mail & General Trust intends to double staff at its US Mail
Online operation to as many as 80, as part of a multi-million pound
investment in its digital business in the coming year. Mail Online,
which grew revenue by 74% to £28m in the year to 30 September,
currently employs 30 to 40 people in the US.

http://www.guardian.co.uk/media/2012/nov/22/daily-mail-online-us-staff-invest...

Guardian's U.S. Site Hits Traffic High [TheWrap]

Just over a year after the Guardian, the newspaper often dubbed
Britain's New York Times, launched a new United States homepage, the
site is pulling in record traffic. The Guardian said its U.S. traffic
exceeded 11.8 million unique visitors in October, up six percent from
last year. It pulled ahead of BBC News for the first time since the
site's unveiling in September 2011.

http://www.thewrap.com/media/column-post/guardians-us-site-hits-traffic-recor...

Web Advertising to Grow Faster Than Broad Market in 2013 [BusinessWeek]

Internet advertising spending is projected to increase 15 percent in
2013, while total ad growth will be weaker on concerns about Europe,
the U.S. budget and the lack of major media events next year. Global
Web ad spending is expected to jump to $101.8 billion next year from
$88.4 billion, according to Zenith Optimedia Group Ltd. Total spending
on ads may grow 4.9 percent to $530 billion, trimmed from the 6
percent increase estimated earlier this year, according to data
compiled by Bloomberg Industries released today.

http://www.businessweek.com/news/2012-11-20/web-advertising-to-grow-faster-th...

Twitter founder Ev Williams opens up new publishing platform Medium to all Twitter employees [NextWeb]

Medium is Obvious Corp.’s first solo project to be announced after it’s collaboration Lift, a habit building app that we liked quite a bit. And its fostering of Branch, a curated discussion platform. Both of those projects have Obvious taking and advisory role, where Medium is an internal effort. Opening up Medium to all of Twitter’s over 1,000 employees could be Williams’ way of expanding the test group of the platform a bit. And I’m sure it doesn’t hurt those folks being chosen as an invite group that he’s a founder of the information platform.

http://thenextweb.com/media/2012/11/14/medium-twitter-william/

Tablet and print magazines are ‘working in combination’, claims PPA [TabTimes]

New research from the Professional Publishers Association (PPA) puts a positive spin on how tablet editions are helping magazine publishers that are struggling with falling print circulation. The Tablets and Publishing (TAP) report sees the UK-based PPA draw on both internal market research as well as handful of international studies, and states that 96% of tablet owners have read a printed magazine in the last year, compared to the national average of 80%.

http://tabtimes.com/news/media/2012/11/13/tablet-and-print-magazines-are-working-combination-claims-trade-body

Boston.com Joins Native Advertising Push With Sponsored Posts [AdAge]

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content. The idea is that the same readers who regularly and easily ignore banner ads may actually appreciate sponsored content that resembles a website's editorial approach. Advertisers, in turn, might pay higher rates. Practitioners include Forbes, The Atlantic, BuzzFeed and Gawker.

http://adage.com/article/media/sponsored-posts-boston/238276/

Digital Pushing Third Year of Profit for The Atlantic [FolioMag]

The Atlantic had another strong month in digital sales and traffic. According to the company, October 2012 digital revenue was 28 percent higher than the same month last year. The increasing sales figures are expected to help push the brand into its third consecutive year of profit, with 2012 digital revenues projected to be 33 percent higher than 2011.

http://www.foliomag.com/2012/digital-pushing-third-year-profit-atlantic#.UJ0TuuOTvYE

Tablets are 'media machines' with games the most popular app category [Guardian]

There is plenty of anecdotal evidence for tablets being used
predominantly for entertainment, but mobile analytics firm Flurry has
tried to put some hard numbers on the trend, by comparing smartphone
and tablet apps usage by category. Its research is based on more than
6bn app sessions on around 500m smartphones and tablets in September
2012, with the data coming from apps using the company's analytics
tools.

http://www.guardian.co.uk/technology/appsblog/2012/oct/29/tablets-media-machi...

Pinterest & Newspapers: No Pins, No Wins [Study] [SearchEngineWatch]

Fully one-quarter of newspapers studied have no Pinterest presence
whatsoever. Seven of the 26 U.S. & UK publications studied had no
Pinterest profile, while only one used the Pinterest button. Six
others buried it in a generic share button within a long dropdown
list.

http://searchenginewatch.com/article/2220079/Pinterest-Newspapers-No-Pins-No-...

The Biggest Sites In Social Publishing [BuzzFeed]

One way to measure how well a website is doing is by the number of
pageviews it's gotten. Another still — and the au courant metric of a
website's success — is unique visitors, because it reveals how many
people are actually going there. But what if you looked at what
visitors were doing with stories after reading them? That's what
Newswhip has done to compile a list of its "social monster" websites —
the sites that are killing it on Facebook. And the mix might surprise
you.

http://www.buzzfeed.com/mattbuchanan/the-biggest-sites-in-social-publishing

Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online [TechCrunch]

Adobe has put out some more research into online advertising. This
time it’s not an Index of the market but a poll of 1,250 U.S.
consumers and marketers’ views on online advertising. The survey makes
amusing reading at times – almost half of the respondents agree
‘online advertising is creepy and stalks you’, and more than half
agree that ‘most marketing is a bunch of B.S.’

http://techcrunch.com/2012/10/24/online-ad-survey-most-u-s-consumers-annoyed-...

CNN Launches Zite-Powered Aggregation Pages [Forbes]

Big, corporate-owned news sites tend to have a few things in common.
They jealously guard their traffic. If they feature a lot of prominent
links to other sites, you can bet there’s probably a partnership or
traffic-swap deal involved. And they’re slow to innovate — the bigger
the site, the more conservative. With 60 million unique visitors in
September, according to ComScore, CNN Digital is about as big as they
come. (Only Yahoo/ABC News is bigger.) That makes its latest
innovation all the more eye-opening.

http://www.forbes.com/sites/jeffbercovici/2012/10/18/cnn-launches-zite-powere...

Google threatens to stop linking to French media sites [France24]

Internet giant Google has warned it would exclude French media sites
from its search results if France adopts a law forcing search engines
to pay for content, in the latest confrontation with European
governments. A letter sent by Google to several French ministerial
offices this month said it "cannot accept" such a move and the company
"as a consequence would be required to no longer reference French
sites," according to a copy obtained by AFP. France's new Socialist
government, which is open to helping struggling media companies,
warned Google that it should not threaten democratic governments.

http://www.france24.com/en/20121018-google-threatens-stopping-linking-french-...

'Forbes' Reports 50% Of Revs From Digital [MediaPost]

While the tipping point was predicted a few years ago, 2012 is the
year. For the first time, half of Forbes, Inc.’s revenues will come
from its digital businesses, according to Meredith Levien, the
business media company’s chief revenue officer.

http://www.mediapost.com/publications/article/185400/forbes-reports-50-of-rev...

A Turn of the Page for Newsweek [DailyBeast]

Newsweek will transition to an all-digital format in early 2013. As
part of this transition, the last print edition in the United States
will be our Dec. 31 issue. Meanwhile, Newsweek will expand its rapidly
growing tablet and online presence, as well as its successful global
partnerships and events business. Newsweek Global, as the all-digital
publication will be named, will be a single, worldwide edition
targeted for a highly mobile, opinion-leading audience who want to
learn about world events in a sophisticated context. Newsweek Global
will be supported by paid subscription and will be available through
e-readers for both tablet and the Web, with select content available
on The Daily Beast.

http://www.thedailybeast.com/articles/2012/10/18/a-turn-of-the-page-for-newsw...

What news brand has the most pull on Twitter? Finally, some answers [paidContent]

In a new study, two University of Arizona researchers use Twitter’s
emergence as a “serious newswire” to compare the reach and longevity
of news stories tweeted by organizations like Reuters, NPR and the
Washington Post. Over a three-week period last winter, the researchers
looked at tweets containing story links and found that stories from
the BBC and the New York Times were the most widely retweeted.

http://paidcontent.org/2012/10/16/what-news-brand-has-the-most-pull-on-twitte...

Facebook Giving Brands a Sneak Peek at Fans' Other Likes—but only for 'priority' marketers [AdWeek]

It turns out that Facebook has been internally allowing a select
number of marketers to see their fans’ other affinities, such as their
favorite brands, bands or TV shows, according to sources with
knowledge of the tool. This new brand affinity tool would
theoretically enable a company like Macy’s see the most popular TV
shows among its Facebook fans—which could inform media planning.

http://www.adweek.com/news/technology/facebook-giving-some-brands-sneak-peek-...

Condé Nast expects digital to generate 30% of total revenue in 2014 [WallBlog]

Luxury brands are arriving fashionably late to the digital ecosystem,
and high-end publisher Condé Nast hopes they will propel digital spend
to 30% of total revenues within the next 18 months, says digital
leader Jamie Jouning. Jouning, who has been Condé Nast’s digital
director since January 2010, attributes growth to a combination of
structural changes within the publishing company and a increasing
acceptance of digital as a suitable ad platform among luxury brands.

http://wallblog.co.uk/2012/10/17/conde-nast-expects-digital-to-generate-30-of...

Now more than one billion smartphone users across the globe [TGDaily]

According to the latest report from Strategy Analytics, which follows
the mobile industry, at the close of the most recent quarter the
number of smartphone users reached 1.038 billion. This is the first
time that the firm has reported a total user base of greater than the
all important one billion milestone. That means that on average, one
in every seven people on Earth now own a smartphone.

http://www.tgdaily.com/mobility-brief/66897-smartphones-one-billion-served

On a Quest for Profits, Magazines Court Shoppers [CNBC]

In search of profits, magazine publishers in genres ranging from
fashion to health and fitness are turning to their readers’ desire to
acquire as a way to generate revenue. On Monday, Harper’s Bazaar, a
Hearst Magazine publication, launched ShopBazaar
[http://shop.harpersbazaar.com], a online marketplace with editorial
content and editor-selected items that consumers can click to buy
without having to travel away to retailers’ websites.

http://www.cnbc.com/id/49420490

Gannett results lifted by digital, Olympics [BizJournals]

McLean-based Gannett Co. Inc., which started charging for online
access to many of its newspapers earlier this year, is benefiting from
the revenue it is generating. Digital revenue now accounts for 25
percent of Gannett's total revenue. The company also got a boost from
Olympics advertising and political ads at its TV stations.

http://www.bizjournals.com/washington/news/2012/10/15/gannett-results-lifted-...

Newspapers' Decline Continues, While Pew Study Asks: Is TV News Next? [TheWrap]

The percentage of Americans who regularly watch local television news
has dropped from 54 percent in 2006 to 48 percent today, the study
found. But what's particularly troublesome is that the people who are
tuning in for news broadcasts are graying.

http://www.thewrap.com/tv/column-post/newspapers-decline-continues-while-pew-...

Felix Baumgartner skydive sets record for YouTube live streams too [LATimes]

Among the several records broken by ultra-skydiver Felix Baumgartner
on Sunday, there was one that may have been unexpected: most viewers
to a live event ever on YouTube. The highest skydive in history,
during which Baumgartner became the first free-falling human to break
the sound barrier, racked up 8 million simultaneous views on YouTube.

http://www.latimes.com/business/technology/la-fi-tn-felix-baumgartner-skydive...

MSN.com launches news service; built for Windows 8 and IE 10 [CJR]

It’s only three months since Microsoft sold its stake in MSNBC.com,
the news site it produced for 16 years in partnership with NBC, but
the computing giant has already announced that it will launch a news
service called MSN News with the release of Windows 8 on October 26.
After that date, visitors to MSN.com will see a blend of aggregated
and original content produced by a large newsroom in Bellevue, WA, and
another smaller team New York City, all tailored to the digital
opportunities presented by Windows 8.

http://www.cjr.org/behind_the_news/msncom_launches_news_service.php

6-Month Internet Ad Revenues Hit All-Time High Of $17B But Growth Slowing Again, Mobile Booming [TC]

The IAB has published its half-year sales report for internet
advertising: just over $17 billion for the first six months of this
year, another record for online advertising. But after two years of
steady increase, we’re seeing a slowdown in growth: the increase of
14% over the same period in 2011 is down from a 23% increase the year
before.

http://techcrunch.com/2012/10/11/iab-6-month-internet-ad-revenues-hit-all-tim...

Twitter as a consumer megaphone: Fighting back against aggressive marketing by Comcast [BizJournals]

On average, people tell 24 others about a bad customer service
experience and 15 people about a positive one. According to the
American Express study, the effect is magnified on social media: After
a bad experience, dissatisfied consumers tell 53 people, and happy
consumers spread the word to 42 people.

http://www.bizjournals.com/seattle/blog/techflash/2012/10/twitter-as-a-consum...

Tumblr—social media's next advertising platform [Upstart]

Tumblr is a shadow figure in the social-media world. Quantcast
calculates that Tumblr receives 44 million visitors each month, but
the three-year-old social blogging platform still ranks behind
Facebook (Nasdaq:FB), Twitter, and Pinterest in popularity with
users—and with advertisers.

http://upstart.bizjournals.com/companies/media/2012/10/08/tumblr-analytics-ma...

Mobile advertising hits £500m in 2012 [Guardian]

The explosion in popularity of smartphones, tablets and the app
revolution has fuelled a more than doubling in mobile advertising to
£500m this year – just four years after the sector struggled to
attract £25m. UK mobile advertising grew a staggering 132% in the
first six months of this year to £181.5m, according to the latest
Internet Advertising Bureau (IAB) report conducted by
PricewaterhouseCoopers.

http://www.guardian.co.uk/media/2012/oct/09/mobile-advertising-500-million-po...

FMCG firms help push digital adspend to record high of £2.6bn [Marketing]

Video, social and mobile adspend has hit record levels as brands seek
innovative ways to promote themselves online. FMCG brands in
particular, which are the joint-highest online display spenders for
the first time, have embraced these channels, according to the
Internet Advertising Bureau UK (IAB).

http://www.marketingmagazine.co.uk/news/1153861/FMCG-firms-help-push-digital-...

The Return Of Myspace: Company Pres Roger Mincheff Aims To Make History All Over Again [RWW]

Myspace is dead: Long live Myspace. The late social network known for
garish user-generated designs is back in a bid to become what its
leaders say it should have been from the beginning: a home for artist
discovery and development. But after years of fumbling, can this
Internet punchline become relevant again?

http://www.readwriteweb.com/archives/the-return-of-myspace-company-pres-roger...

Facebook's 'Next Billion': A Q&A With Mark Zuckerberg [BusinessWeek]

On Sept. 14, Facebook reached 1 billion active users. In an exclusive
interview with Bloomberg Businessweek’s Brad Stone and Ashlee Vance,
Zuckerberg reflected on the milestone and what’s next for his company
as it resurfaces from a wave of negativity.

http://www.businessweek.com/articles/2012-10-04/facebooks-next-billion-a-q-an...

Microsoft launching news operation, new MSN [Reuters]

Microsoft Corp is launching its own news operation as part of its
new-look MSN website when Windows 8 launches later this month. The
world's largest software company is making a "big, multi-million
dollar investment" to create a "decent-sized media operation," said
Bob Visse, general manager, MSN Product Management Group.

http://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001

U.S. media revenue for the 100 Leading Media Companies rose 4.0% in 2011 [AdAg]e

That represents a record $340 billion in net U.S. media revenue.
However, last year's percentage gain marked the lowest growth rate in
a nonrecession year since Ad Age began this ranking in 1981. Digital
revenue -- mostly at digital pure plays such as Google and Facebook --
jumped 19.7%. Remove digital from the equation, and Media 100 revenue
rose only 2.8% in 2011.

http://adage.com/article/media/guide-leading-media-companies-2012/237500/

Internet-Media Employment Fuels Digital Job Growth [AdAge]

When it comes to jobs, internet-media businesses are the new
mainstream media. Internet media this year became the media industry's
second-largest employment sector, according to Ad Age DataCenter's
analysis of Bureau of Labor Statistics data. One in six people
employed in the U.S. media industry now work for internet-media
businesses, according to Ad Age's analysis.

http://adage.com/article/media/internet-media-employment-fuels-digital-job-gr...

Print mags find equilibrium [CrainsNewYork]

Nine months into the year, one media trend seems clear: titles may
come and go, but magazines made from paper-and-ink are sticking
around.

http://www.crainsnewyork.com/article/20121001/MEDIA_ENTERTAINMENT/120929881

Forecast: Internet will take more than a fifth of ad dollars by 2014 [paidContent]

Ad spending online will grow by 16 percent next year and hit 21.4
percent by the following year, according to a ZenithOptimedia
forecast.

http://paidcontent.org/2012/09/30/forecast-internet-will-take-more-than-a-fif...

Mobile Ads: Here's What Works and What Doesn't [WSJ]

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile
advertising really sucks." Now, however, the rule book for what works
in mobile advertising is slowly being written. Some of the ingredients
to success include ads that play on the unique properties of mobile
gadgets, including location, or ads disguised as a game, coupon or
information that consumers want, say ad executives and industry
observers. What doesn't work? The same old Web ads plopped into a
smartphone.

http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html

In Changing News Landscape, Even Television is Vulnerable [Pew Research Center]

The transformation of the nation’s news landscape has already taken a
heavy toll on print news sources, particularly print newspapers. But
there are now signs that television news – which so far has held onto
its audience through the rise of the internet – also is increasingly
vulnerable, as it may be losing its hold on the next generation of
news consumers. Online and digital news consumption, meanwhile,
continues to increase, with many more people now getting news on cell
phones, tablets or other mobile platforms.

http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-televi...

Tipping Point? We’re Watching More Web Video on TVs Than on PCs [AllThingsD]

Getting Web video off your PC and onto your plasma screen used to be a
niche activity. No more: Consumer-tracking service NPD says TV sets
are now the most popular way to watch streaming video.

http://allthingsd.com/20120926/tipping-point-were-watching-more-web-video-on-...

Rather Than Wiring Planes for In-Flight Movies, Some Hand Out iPads [WSJ]

When French airline OpenSkies wanted to upgrade entertainment options
on the small fleet of Boeing 757s it flies between Paris and New York,
it decided against wiring its aircraft with a traditional seat-back
video system. Instead, it bought nearly 500 Apple Inc. iPads and
preloaded them with an array of video to hand out to passengers on
board. Rather than the up to $3 million per airplane that typical
in-flight entertainment systems can cost to install, according to
industry executives, the airline says it spent about $250,000 per
plane for its iPad-based system, which the premium-class-only airline
lends out free to all of its passengers.

http://online.wsj.com/article/SB10000872396390443916104578020601759253578.html

Forecast: U.S. Comms Industry to Accelerate Growth, Hit $1.46 Trillion in 2016 [HollywoodReporter]

In unveiling its latest annual forecast, Veronis spoke of a "return to
spending levels not seen since before [the] global economic downturn."
And the firm said: "While digital has been a growth driver in select
pockets of the Industry in the past, the new data show that digital
communications and services - encompassing content, technology and
user access - has firmly established itself as the driving force of
the industry."

http://www.hollywoodreporter.com/news/veronis-forecast-us-communications-indu...

Twitter CEO Costolo Talks Ads, Facebook, and IPO [CNBC]

No IPO for Now, No Sale—Ever. Costolo said he’s focused on growing
users, his employee base, and rolling out ads. He insisted he is not
thinking about an initial public offering, and is under no pressure to
do so, from investors or regulators. And Costolo insists that
Facebook’s IPO debacle has had no impact on his perspective.

http://www.cnbc.com/id/49170343

Newspapers Join to Create Digital Circulars on Steroids [Clickz]

Twelve major media companies hope to serve national advertisers and
bump up e-commerce with a new platform that marries the performance of
printed newspaper circulars with the interactivity and convenience of
mobile. Wanderful Media, announced today, aims to add in
recommendations from friends and social media with national, regional,
and local advertising to get consumers into local stores. The digital
platform will be white-labeled by individual media companies and
available on the web, mobile phones, and tablets.

http://www.clickz.com/clickz/news/2207731/newspapers-join-to-create-digital-c...

Report: Magazines to See Positive Ad Spending Growth in 2012 [eMarketer]

Although both newspaper and magazine publishers are encouraged by
positive trends in device adoption and consumer behavior, the
continued growth of digital ad revenues has not yet made up for
declines in print ad revenue for newspapers. But it has for magazines.
According to new estimates from eMarketer, US ad revenue growth at
magazines is expected to increase from 1.9% in 2011 to 2.6% this year,
as revenue reaches $18.33 billion.

http://www.emarketer.com/newsroom/index.php/emarketer-magazines-positive-ad-s...

Report: How people get local news and information in different communities [PewInternet]

A new report from the Pew Research Center shows that many of the
differences in local news consumption emerging from these data reflect
the varying demographic compositions of different community types in
the U.S. Some differences in the platforms people use might also be
tied to the lower overall use of the internet and mobile platforms in
small towns and rural areas.

http://pewinternet.org/Reports/2012/Communities-and-Local-News.aspx

U.S. digital ad expenditures to rise 16.6% this year [btobonline]

U.S. marketers will spend $37.3 billion on digital advertising this
year, an increase of 16.6% over 2011, according to a report from
eMarketer. Search will account for $17.6 billion in expenditures,
followed by display ads (including videos) at $15.0 billion, eMarketer
said.

http://www.btobonline.com/article/20120924/ADVERTISING13/309249999/u-s-digita...

Patch Redesign Emphasizes Social as Path to Revenue Growth [StreetFightMag]

AOL’s hyperlocal news network Patch released a major redesign Sunday
evening, pushing the platform away from a traditional editorial news
property and into a more social, user-driven service. The move marks
the beginning of what AOL CEO Tim Armstrong called “phase two” in the
company’s evolution as it looks to establish a place in the market as
a local utility with news as one spoke of the wheel.

http://streetfightmag.com/2012/09/23/patch-redesign-emphasizes-social-as-path...

Facebook’s About-Face on Sharing Gives News Sites Whiplash [Wired]

Facebook giveth and Facebook taketh away. App startups have known this
for a long time; now The Washington Post and other news publishers are
learning the same lesson as Facebook makes it harder for articles to
go viral. Facebook’s manager of media partnerships was quoted at a
journalism conference saying the social network is moving away from
so-called “passive sharing,” in which reader apps from the likes of
the Post and The Wall Street Journal are able to broadcast activity
without any prompting.

http://www.wired.com/business/2012/09/facebook-whiplash/

Twitter CEO promises interactive tweets, defends curbs [Reuters]

Twitter will soon roll out a free tool for users to handpick and
publish selections of tweets, reflecting the company's commitment to
remain a neutral, interactive platform rather than become a media
company, CEO Dick Costolo said Friday. The new tool will allow users,
including journalists, to manually curate and display tweets to
accompany breaking news events.

http://www.reuters.com/article/2012/09/21/us-twitter-ceo-idUSBRE88K1CZ20120921

Vimeo, DailyMotion Court Filmmakers In YouTube's Shadow [Forbes]

It’s a good time to be an independent filmmaker on the web. Hoping to
differentiate themselves from YouTube and carve off some of its market
share, two of the biggest online video sites are cozying up to
creators, offering them new resources to help them produce and profit
from their passion projects.

http://www.forbes.com/sites/jeffbercovici/2012/09/19/vimeo-dailymotion-court-...

YouTube: 20 of Our Original Channels Now Earn a Million Views a Week [AdAge]

Nearly a year into YouTube's $100 million-plus bet on content, more
than 100 "original channels" have launched, and of those, 20 are now
earning a million views a week. While they're still small by YouTube
or TV standards, YouTube Head of Content Strategy Jamie Byrne said the
channels are attracting an audience that's sticking around longer than
they did a year ago, when YouTube started emphasizing channels over
the one-hit wonders that used to drive the bulk of viewing.

http://adage.com/article/digital/youtube-20-original-channels-earn-a-million-...

Study says more than a quarter of UK journalists “can’t work without social media” [infographic] [WallBlog]

"New research highlights what many of us already know, which is that
social media has created a dependency among those working in the media
with more than a quarter of UK journalists saying they are unable to
work without it. I’m surprised it’s only a quarter."

http://wallblog.co.uk/2012/09/19/study-says-more-than-a-quarter-of-uk-journal...

News Int's chief unveils 'groundbreaking' print to digital ad conversion [BrandRepublic]

News International's chief executive, Tom Mockridge, has revealed The
Times, the Sunday Times and The Sun newspapers are preparing to
implement a "groundbreaking" automated system that will convert prints
ads into digital iterations.

http://www.brandrepublic.com/bulletin/digitalambulletin/article/1149942/news-...

Sir Tim Berners-Lee hopes peace will be the lasting legacy of the World Wide Web [TheDrum]

In a wide-ranging interview, the British-born computer scientist
opened up about his aspirations for the web and his thoughts on its
progress so far ahead of his induction into the UK Digital Hall of
Fame at ad:tech in London next week. Speaking from his office at the
Massachusetts Institute of Technology, Sir Tim said: "Hopefully [the
web] will make the human race work more efficiently in many, many
ways: we've already seen acceleration of commerce, and the
acceleration of learning. The big question is can we use it to
accelerate peace? One of the worrying things when people go online is
that they tend to interact with their own kind: race, colour, creed,
sexual preference and so on."

http://www.thedrum.com/news/2012/09/14/sir-tim-berners-lee-hopes-peace-will-b...

UK newspaper market suffers 20% decline between 2007-09 [TheDrum]

An OECD report into the international newspaper market has named the
UK as the second worst performing market between 2007 and 2009 –
beaten only by the US. In that time the UK industry suffered a drop of
20%, outpaced only by the US market which contracted a precipitous
30%.

http://www.thedrum.com/news/2012/09/14/uk-newspaper-market-suffers-20-decline...

Twitter Increases Share of Social Ad Revenues [emarketer.com]

Twitter is continuing to grow worldwide ad revenues at a rapid pace,
eMarketer estimates, with 106.7% growth predicted for this year. By
2014, the microblogging service will take in 12.7% of US social
network ad revenues.

http://www.emarketer.com/Article.aspx?R=1009344

Watch out, Google — Facebook’s social search is coming [GigaOm]

Facebook CEO Mark Zuckerberg says the social network is already
handling a billion search queries per day, and that it is interested
in launching a social search engine powered by the activity of its
users — something that could turn out to be Google’s worst nightmare.

http://gigaom.com/2012/09/12/watch-out-google-facebooks-social-search-is-coming/

Report: Photos and Videos as Social Currency Online [PewInternet]

46% of internet users post original photos and videos online they have
created themselves and 41% curate photos and videos they find
elsewhere on the internet and post on image-sharing sites. Women are
more likely than men to use Pinterest, while Instagram and Tumblr
attract equal shares of men and women.

http://pewinternet.org/Reports/2012/Online-Pictures.aspx

European business execs prefer Twitter to bloomberg.com and ft.com [MediaWeek]

More European business executives are spending their days on Twitter
than the ft.com, Bloomberg.com and other business websites, according
to new research.

http://mediaweek.co.uk/channel/NationalPress/article/1149239/European-busines...

Media CEOs more bullish on technology driving growth, report says [LATimes]

Until recently, top entertainment chief executives were trying to keep
technology at bay as a strategy to protect their traditional
businesses. Now, most top executives believe technology and new
devices, primarily tablets and smartphones, represent their greatest
opportunities for growth.

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-media-ceos-more...

Twitter to offer geographic ad targeting within UK [BrandRepublic]

Twitter has enhanced the targeting of its ad products to allow brands
to reach users in specific countries and some major cities within the
United Kingdom.

http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1149796/twitter...

Did losing Twitter really make LinkedIn better? [memeburn]

Just three months ago, Twitter broke up its digital marriage to
LinkedIn when it suspended its news feed link into the LinkedIn update
reel — much to the ire of the global social networking community. At
the recent ‘TechCrunch: Disrupt Technology’ Conference held in San
Francisco, LinkedIn co-founder and chairman Reid Hoffman rocked the
audience when he revealed that “from a LinkedIn perspective, it
improved the product to lose the Twitter connection.”

http://memeburn.com/2012/09/did-losing-twitter-really-make-linkedin-better

Why brands aren't becoming publishers [iMediaConnection]

If you have been reading tech press, ad trades, or stepped foot into a
digital agency over the past year, you have heard a common theme:
Brands are becoming publishers. The belief is that the spread of
social media eliminates the need for a traditional publishing
middleman, since the brand now owns its distribution through platforms
like Facebook and Twitter. This solution works best for brands that
are sure that they want to develop a content program. It also requires
patience, which is not always a marketer's top virtue.

http://www.imediaconnection.com/content/32637.asp

Facebook's Open Graph: 5 things marketers must know [iMediaConnection]

Marketers will move beyond the "like" - Let's face it: Marketers have
spent a lot of time and money amassing "likes," whether they have run
specific programs and paid for "likes" or grown them organically.
However, most companies still struggle with the real value behind
these initiatives because the "like" doesn't translate directly to
measureable ROI. With Facebook's Open Graph, brands can now create
relationships and interactions with consumers that are contextually
relevant.

http://www.imediaconnection.com/article_full.aspx?id=32653

Federated Media Blends Ads Into Content With Suite [Clickz]

Federated Media Publishing introduced an ad product that automatically
finds relevant content and includes a marketer's written or video
content within the editorial well, using the same font and design
elements. Native Conversationalist Suite uses technology that FMP
acquired from TextDigger in 2010 to automatically read all pages in
the network, identifying not only topics but also sentiment and even
slant connected with that topic. The company said that its
conversation-targeted media has performed 49 percent higher in
clickthrough rates than standard-placed media.

http://www.clickz.com/clickz/news/2198216/federated-media-blends-ads-into-con...

VCs Tune In to YouTube Channels; "potential to become global media companies" [WSJ]

In the past two weeks alone, two YouTube channels, AwesomenessTV and
Balcony TV, have received funding from venture capital firms including
Greycroft Partners, MK Capital, New World Ventures and Polaris Venture
Partners. Machinima, the video network with over 3.5 billion YouTube
video views, has raised more than $50 million at a valuation around
$190 million, AllThingsD reported in May. “This is the third wave of
programming from broadcast to cable to YouTube,” said Mark Terbeek, a
partner at MK Capital which led AwesomenessTV’s $3.5 million Series A
round. “The cost effectiveness of YouTube is so much cheaper with
essentially free distribution.”

http://blogs.wsj.com/venturecapital/2012/08/09/vcs-tune-in-to-youtube-channels/

IAB Pushes For DIY Ad Units, Modules [MediaPost]

Industry insiders believe agencies, brands and publishers need to take
steps to create and adopt drag-and-drop display ad units online -- or
they risk losing dollars to offline and falling CPM prices. The
do-it-yourself ad units encourage publishers to "de-clutter" Web
pages.

http://www.mediapost.com/publications/article/179850/iab-pushes-for-diy-ad-un...

AOL Preps Big Changes to Patch Amidst Sound Q2 Results [AdAge]

Ad Age has heard in recent months that the much-maligned news network
was being rebuilt, with its original code base totally scratched. On
today's earnings call, Mr. Armstrong alluded to this, saying that
while the first generation of Patch relied on journalists creating
news about a town, the next iteration will also push more into
listings and commerce.

http://adage.com/article/digital/aol-preps-big-patch-amidst-sound-q2-results/...

Facebook Teaming Up With Television to Become Your News Service [DailyBeast]

Facebook is increasingly trying to get into the news business through
the back door. No longer content to hook up friends with other
friends, the company is pursuing its own hookups—with television
networks that can provide a steady flow of topical information to its
massive base of customers. But analysts say there’s more to these
joint ventures. With traditional media struggling to keep an audience
and Facebook facing continuing issues with its sagging stock price and
the need to retain users, the partnerships might be less a new-media
tool and more a means of survival.

http://www.thedailybeast.com/articles/2012/07/26/facebook-teaming-up-with-tel...

Will Google takeover the likes of WPP? [TheDrum]

Andy Collins, senior partner at Results International, M&A advisers to
the marcoms sector, asks whether tech giants such as Google and Apple
could be poised to invest in marketing networks like WPP.

http://www.thedrum.co.uk/opinion/2012/07/26/will-google-takeover-likes-wpp

One Chart That Explains The Transformation Of Media In 2012 [BuzzFeed]]

Facebook has risen over the last six months to challenge Google's
place as the most important source of traffic to online publishers,
according to data from BuzzFeed's broad sample of web referrals to
about 200 publishing sites. The data from BuzzFeed's first Social
Intelligence Report is drawn from the BuzzFeed Network, a set of sites
reaching 300 million users a month, offering striking evidence of a
tectonic shift in the shape of the Internet.

http://www.buzzfeed.com/bensmith/one-chart-that-explains-the-transformation-o...

Leveson inquiry: Huffington Post is 'not the future of journalism' [Guardian]

The Huffington Post and other blog sites do not herald the future of
journalism as they do not fund complex original reporting such as the
MPs expenses or WikiLeaks scandals, the Leveson inquiry heard on
Tuesday. But Claire Enders, founder of media research firm Enders
Analysis, says traditional newspapers such as the Guardian and the
Daily Mail have not found the "magic bullet" for a digital-only future
either.

http://www.guardian.co.uk/media/2012/jul/17/leveson-inquiry-huffington-post

New Data Shows Pinterest Users Look But Don't Buy [Forbes]

In the kind of contradictory report usually reserved for dietary
claims, recently released data suggests that Pinterest is surprisingly
ineffective in driving people to buy things on the Internet. Jirafe, a
New York-based ecommerce analytics company, took a look at the
behavior of 89 million online shoppers who visited their clients’
5,000 web stores in the last year. In terms of conversion rates (the
percentage of visitors who actually bought something) and average
purchase size, those coming from Pinterest placed fifth among traffic
sources.

http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-shows-pinterest-users...

Facebook begins rolling out Timeline for pages on mobile devices [InsideFacebook]

Facebook has started to bring the Timeline design for pages to its
mobile versions this week, more than four months since it introduced
the new layout for desktop. Timeline for personal profiles rolled out
on mobile at about the same it launched on desktop, but the design for
pages has taken much more time. These changes make the Facebook
experience more consistent and could help improve conversions for
mobile Sponsored Stories.

http://www.insidefacebook.com/2012/07/13/facebook-begins-rolling-out-timeline...

Report: Brands Ignore Negative Social Buzz at Their Peril [eMarketer]

With more social networkers every day, and brands increasing their
presence on social media, the consumer-brand dynamic was bound to get
tricky. “In a world of social sites that allow consumers to post
photos, videos and opinions about companies and brands, disparaging
comments and other content detrimental to brands are bound to bubble
up,” said a new eMarketer report “Dealing with Negative Buzz on Social
Media.” “And that content can stay online forever.”

http://www.emarketer.com/Article.aspx?R=1009189

Buffett Poised To Add Newspapers As Publishers Face Slump [Bloomberg]

Warren Buffett, the chairman of Berkshire Hathaway Inc. (BRK/A), said
he may increase his journalism bet as publishers seek to get rid of
newspapers with falling sales. “I like buying individual papers at the
right prices,” Buffett said on Bloomberg Television’s “In the Loop
With Betty Liu” in an interview from an Allen & Co. media conference
in Sun Valley, Idaho. “The prices should be low because their revenues
are going to decline.”

http://www.bloomberg.com/news/2012-07-13/buffett-poised-to-add-newspapers-as-...

Study: Viewers turning to YouTube as news source [AP/Yahoo]

A new study has found that YouTube is emerging as a major platform for
news, one to which viewers increasingly turn for eyewitness videos in
times of major events and natural disasters. The Pew Research Center's
Project for Excellence in Journalism on Monday released their
examination of 15 months of the most popular news videos on the Google
Inc.-owned site. It found that while viewership for TV news still
easily outpaces those consuming news on YouTube, the video-sharing
site is a growing digital environment where professional journalism
mingles with citizen content.

http://finance.yahoo.com/news/study-viewers-turning-youtube-news-044203854.html

As Tablet Race Heats Up, Apple May Try Smaller Device [NYTimes]

This summer, Microsoft announced that it would create its own tablet,
Surface. And Amazon is working on a new version of the Kindle Fire,
with a larger display, that could compete more directly with the iPad,
according to a developer briefed on Amazon’s plans who did not want to
be identified talking about unannounced products. But Apple is hardly
about to cede ground. The company is developing a new tablet with a
7.85-inch screen that is likely to sell for significantly less than
the latest $499 iPad, with its 9.7-inch display, according to several
people with knowledge of the project who declined to be named
discussing confidential plans. The product is expected to be announced
this year.

http://www.nytimes.com/2012/07/16/technology/apple-may-meet-tablet-competitio...

Celeb mags morph in digital age, but PR execs like staying-power of print [Variety]

The Tom Cruise-Katie Holmes divorce has provided A-list fodder for
fanzines in the past two weeks, a vivid supermarket-line reminder
that, even in the digital age, celeb magazines are still a force.
However, the relationship of showbizzers, PR execs and celebrity
journalism continues to evolve. The Internet, with its endless hunger
for showbiz gossip, consumes a disproportionate amount of time for
publicists, but it's still the old-fashioned magazine that's the Holy
Grail.

http://www.variety.com/article/VR1118056562

MSNBC.com breakup gives Microsoft more freedom online [SeattleTimes]

It was a good marriage, one of the best among their circle. But 16
years later, with the children grown and on their separate paths,
Microsoft and NBC are ready to try new things and perhaps join with
different partners. On Friday, the companies formally dissolved their
joint venture in Redmond-based MSNBC.com, ending a grand experiment in
online news conceived early in the dot-com era.

http://seattletimes.nwsource.com/html/businesstechnology/2018696715_brier16.html

Kevin Rose: Digg Failed Because ‘Social Media Grew Up’ [WSJ]

Kevin Rose chalked up Digg’s failure to a combination of its own
missteps along with an acknowledgement that the news-sharing site was
outmaneuvered by Facebook Inc. and Twitter Inc. Among the missteps:
Digg botched its re-launch in the summer of 2010, and, more
importantly, he said the company was slow to respond to the criticism.
“We were desperately trying to figure out how to get traffic back,” he
said. “A bunch of the community had already revolted by the time we
fixed it.”

http://blogs.wsj.com/digits/2012/07/13/kevin-roses-exit-interview-digg-failed...

Social media top news source for under 25s [Telegraph]

The first Reuters Institute Digital Report has found that 43 per cent
of Britons aged between 16 and 24 are now much more likely to access
news through social networks, such as Facebook, rather than search
engines. However, the report, which is aiming to chart the consumption
of news in the digital age, found that only 11 per cent of over 45s
access news stories through social media while 33 per cent still
favour search engines.

http://www.telegraph.co.uk/technology/social-media/9386445/Social-media-top-n...

Twitter ad business "could generate $1 billion a year in the not-too-distant future" [AllThingsD]

If Twitter ads really take off, it will be because CEO Dick Costolo
will have figured out how to sell lots of little ads to small
marketers, in the same way Google did more than a decade ago. In the
meantime, the company seems to be succeeding with the other end of the
spectrum: Big marketers interested in experimenting with a brand-new
format.

http://allthingsd.com/20120711/twitters-pitch-deck-for-big-advertisers-slides/

Facebook's Zuckerberg Says Mobile Shift Is His Biggest Challenge [Bloomberg]

Facebook Inc. (FB) Chief Executive Officer Mark Zuckerberg said his
hardest job right now is figuring out how to adapt the world’s largest
social network to mobile devices. Bringing Facebook’s features to
handheld gadgets is difficult because the user experience is so
different than on desktop computers, he said in an interview from the
Allen & Co. media conference in Sun Valley, Idaho. Zuckerberg,
meanwhile, played down the tribulations of running a newly public
company.

http://www.bloomberg.com/news/2012-07-13/zuckerberg-says-mobile-shift-is-his-...

Data analysis: Does size matter when building newspaper paywalls? [MediaBriefing]

The beleaguered newspaper industry has finally settled on a digital
revenue strategy—the metered paywall—and now everyone’s pitching in to
get it built. Paywalls have their critics, their boosters, more
critics and then the critics-who-also-want-to-be-boosters. Time will
tell who was right but we were curious to know how this Great Paywall
is getting built—which newspapers are participating and why?

http://www.themediabriefing.com/article/2012-07-10/data-analysis-does-size-ma...

Interview: Mediamath's Erich Wasserman on falling CPMs & raising prices through optimisation [MediaBriefing]

The depression in online CPM advertising rates has been a
disappointment to so many publishers who were hoping the web would
offer a new Nirvana of revenue and profits online. But the
rationalisation and efficiencies brought by supply-side platforms
(SSPs) and demand-side platforms (DSPs) and the on-going
real-time-bidding (RTB) revolution are not to blame, according to
Erich Wasserman, co-founder of the Mediamath DSP.

http://www.themediabriefing.com/article/2012-07-11/mediamath-erich-wasserman-...

Interview: WSJ digital chief Raju Narisetti on innovation, mistakes & opportunities [MediaBriefing]

Forget the idea that newspapers have too much innovation to cope with
- they're not moving nearly fast enough, according to the managing
editor of Wall Street Journal's digital network Raju Narisetti.
TheMediaBriefing speaks to him about innovation, editorial, technology
and mixing them all together successfully.

http://www.themediabriefing.com/article/2012-07-12/interview-wall-street-jour...

Nielsen: Global Ad Spend Up 3.1% to $128bn; Internet leads channels in growth, lags in share [AdWeek]

Between the Olympics and the U.S. presidential election, 2012 is a
biggie for brands, so much so that they got out of hibernation early.
The first quarter is usually quiet for advertisers, but the period's
global ad spend increased by 3.1 percent from last year, according to
Nielsen’s Global AdPulse Report released today. The research firm said
the year got off to a slow start but hit $128 billion by the end of
March, with that month in particular jumping 4.5 percent
year-over-year.

http://www.adweek.com/news/advertising-branding/nielsen-global-ad-spend-31-12...

Marketers Seek New Models to Grow Media & Ents; outlook brighter for 2013, growth will reach 17.7% [emarketer]

Online ad spending by the US media and entertainment industries will
rise from $2.77 billion in 2012 to $4.34 billion by 2016, according to
a new eMarketer report, “The US Media & Entertainment Industries:
Digital Ad Spending Forecasts and Key Trends.” “As more consumers turn
to the internet for news and entertainment, advertisers are using
digital campaigns to raise awareness, generate buzz and encourage
online sales.”

http://www.emarketer.com/Article.aspx?R=1009175&ecid=0bce730f2b5c48e9b1ad31d3...

Next Issue “Netflix for magazines” hits iPad [SlashGear]

“All you can eat” digital magazine app Next Issue has launched on the
iPad, bringing unlimited access to titles like Esquire, TIME and
Popular Mechanics to the iOS tablet from $9.99 per month. Released
back in April for Android tablet users, Next Issue bypasses the
traditional single-issue or single-title subscription system attempted
by most digital versions of magazines to-date, replacing it with
unlimited access plans.

http://www.slashgear.com/next-issue-netflix-for-magazines-hits-ipad-10237802/

Measurement in PR has 'not changed in 20 years' [PRWeek]

The PR industry has learned nothing about measurement in the past 20
years, say industry experts. The comments came in the latest PRWeek
podcast, which looked back at the recent International Association for
the Measurement and Evaluation of Communication (AMEC) conference and
the PR industry’s continuing struggle with measurement and evaluation.

http://www.prweek.com/uk/bulletin/prweekukdaily/article/1139832/measurement-p...

Google unveils tablet, home entertainment system [MercuryNews.com]

While those seem far removed from Google's core business of Internet
search advertising, analysts say the new products are part of a
strategy aimed at preserving Google's dominance in that lucrative
business. "It's less about the hardware and more about the
experience," said Richard Shim, a mobile-computing expert with NPD
DisplaySearch. "They are pushing into new services, but at the end of
the day it's an indirect way of highlighting their core business."

http://business-news.thestreet.com/mercury-news/story/google-unveils-tablet-h...

Executive tales from Twitterverse: How ING Canada’s CEO staked brand on social media success [FinPost]

Recent research from the Queen’s School of Business shows that social
media engagement among executives is on the rise; however, few are
approaching the new digital platforms effectively. Peter Aceto, CEO of
ING Direct Canada, has been using social media for three years as a
means of establishing relationships with consumers and building the
ING brand organically. He recently spoke with the Financial Post’s Dan
Ovsey about his social media strategy and why he believes it can be a
boon to the bottom line.

http://business.financialpost.com/2012/06/27/executive-tales-from-the-twitter...

How Time magazine clocked up 1.2m followers on Google+ [Journalism.co.uk]

Time magazine has clocked up 1.17 million followers on Google+, the
social network which launched a year ago today. Time has a notable
social media following, achieving the status of "number three news
brand on Twitter" with over 3.6 million followers, it has 541,000 fans
on its Facebook page and an impressive 35,000 followers on Foursquare.
While many news organisations have found little success on Google+,
Time and also the Financial Times have both clocked up more than one
million followers. So how did Time reach that figure?

http://www.journalism.co.uk/news/google-at-one-how-time-magazine-clocked-up-1...

Report: Words including ‘look’ and ‘watch’ don't engage Facebook fans; but chocolate... [Ragan]

A new report by a company that created an analytical tool for Facebook
shows that words such as like, click, watch and look won’t draw
eyeballs to your content. What will grab them, however, are images and
graphics, says Jan Zając, CEO and cofounder of Sotrender, which
created the report. “Using catchy words in posts doesn’t seem to
increase engagement,” according to the study of 111 brand pages and
more than 2,888 posts in four industries in the United Kingdom. “It
proves Facebook users get insensible from constantly repeated
phrases.”

http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx

LinkedIn's Spin On Putting Your Face In Ads [Forbes]

Facebook attracted controversy (and a class action lawsuit) for
putting its users’ names and faces in ads. LinkedIn is doing the same
thing but with its own spin. Rather than putting you in a “Sponsored
Story” ad to promote a particular employer you ‘Like’ to your friends,
LinkedIn puts your face in an ad to advertise to you. Is LinkedIn the
first social network to incorporate narcissism into its advertising
model?

http://www.forbes.com/sites/kashmirhill/2012/06/27/linkedins-spin-on-putting-...

Tweet With Caution; The government is watching [Foreign Policy]

Michele Grasso is a Sicilian drug dealer -- a fugitive who had evaded
arrest since 2010. He had seemingly mastered the art of flying under
police radar, until he made a simple mistake: He posted pictures of
himself on his Facebook page, grinning in front of a wax model of U.S.
President Barack Obama at London's famous Madame Tussauds museum. He
also helpfully included the name and a photograph of the pizzeria
where he was working, leading him to be snagged by British police this
year. Grasso is now back in Italy, in prison.

http://www.foreignpolicy.com/articles/2012/06/26/tweet_with_caution

Investors See Some Value in Newspaper Companies [WSJ]

Newspaper companies, of the type News Corp. might spin off, are
trading at premiums to book value, suggesting investors still see
value in the business. New York Times Co., McClatchy Co. and Gannett
Co., three of the biggest newspaper companies, all trade at premiums
to the value they would hold if they were liquidated. Warren Buffett
has scooped up several newspaper assets in recent months (including
last week), though the famed investor’s bet has been mainly on local,
dominant news sources.

http://blogs.wsj.com/deals/2012/06/26/investors-see-some-value-in-newspaper-c...

'Facebook will be more valuable than Google', says Havas leader

Fears surrounding Facebook's initial $100bn IPO are short-sighted, as
Mark Zuckerberg's social network is set to become more valuable than
the $200bn behemoth Google, according to David Jones, global chief
executive of Havas.

http://www.campaignlive.co.uk/news/1138086/facebook-will-valuable-google-says...

Hyperlocal news: AOL chief wants to double down on leaky Patch [NYPost]

AOL, emerging victorious from an investor revolt, is still trying to
Patch things up. CEO Tim Armstrong, who yesterday beat back an attempt
by shareholder Starboard Value to gain AOL board control, is taking
the win as a mandate to double down on his long-criticized online
local news properties — Patch. “There are only two people in the US
investing in local news and information: me and Warren Buffett,”
Armstrong told The Post yesterday, comparing his strategy to that of
the Oracle,of Omaha, who recently bought local media properties.

http://www.nypost.com/p/news/business/first_aid_for_patch_MHXusxFl0MPhJwry4k5ClK

Tech firms exploiting 'second-screen' craze [NYPost]

TV is creating a new generation of wealth in tech-land. With 9 of 10
tablet and smartphone owners using their gadgets to enhance their
television-watching experience, Silicon Valley startups are rushing in
to capitalize on the craze — known in the business as “second
screens.” Get Glue, Yap.tv, Shazam, Yahoo!’s IntoNow and Miso are just
four of the firms seeing rapid growth in the second-screen sector.

http://www.nypost.com/p/news/business/split_screens_t6z1rVxFt2uv08tXmwgenN

The brutal truth? Most apps sink without a trace [Guardian]

Apps are hugely lucrative, right? Well, for some developers. For many
more, they're not at all. Industry analyst Canalys has been conducting
its own research, with senior analyst Tim Shepherd making a sobering
claim: "We estimate that up to two-thirds of the apps in leading
consumer app store catalogues receive fewer than 1,000 downloads in
their first year, and a significant proportion of those get none at
all."

http://www.guardian.co.uk/technology/appsblog/2012/jun/13/brutal-truth-most-a...

Arianna's new tablet magazine, "Huffington", is a lot like a print magazine [CapitalNewYork]

Thursday's inaugural edition is a preview issue and therefore includes
some content that originally appeared on the website. Each story will
get a URL so it can be shared online individually. The magazine has a
full-time in-house staff of two dozen, including designers who've done
time at Bloomberg Businessweek, Fortune and Men's Health, and editors
who previously worked for Huffington Post proper, including John
Montorio, Katy Hall and Danny Shea. O'Brien will be heavily involved
in the editorial side; Josh Klenert is the creative director, a title
he also once held at Billboard.

http://www.capitalnewyork.com/article/media/2012/06/6007421/ariannas-new-tabl...

Why traditional media should be afraid of Twitter [GigaOM]

It has already become a real-time newswire for many, a source of
breaking news and commentary on live events, and now — with the launch
of curated “hashtag pages” like the one it launched late last week for
a NASCAR event — it is showing signs of becoming a full-fledged
editorial operation. It may not be hiring investigative reporters, but
the areas of overlap between what it does and what media companies do
is growing, and so is its attractiveness to the advertisers that media
entities desperately need to hang onto.

http://gigaom.com/2012/06/12/why-traditional-media-should-be-afraid-of-twitter/

Facebook defends itself, touts report showing ads on site work [MercuryNews]

After being pilloried by critics and seeing its freshly public stock
plummet on Wall Street, Facebook stood up to defend its efficacy as a
marketing tool Tuesday, the first day federal regulations allowed it
to make public statements following the company's record-breaking
initial public offering. "There's great value (in Facebook
advertising), and we've proven it through countless case studies,"
Facebook corporate communications manager Elisabeth Diana said.

http://www.mercurynews.com/business/ci_20839186/facebook-defends-itself-touts...

Why Mobile Will Dominate the Future of Media and Advertising [TheAtlantic]

This is the dawn of the smartphone age. But you wouldn't know it by
looking at mobile advertising spend. Last week in this space, Derek
Thompson showed that consumers are spending 10% of their media
attention on their mobile devices while the medium only commands a
mere 1% of total ad-spend. Comparatively, the quickly "dying" print
medium attracts only about 7% of media-time, but still captures an
astonishing 25% of the total U.S. ad-spend, with print receiving
25-times more ad money than mobile. The disparity between the two
mediums gives a strong indication as to how much room mobile still has
to grow.

http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-...

Now Old Media Wants in on Facebook Marketing: Conde Nast Parent Takes Flier on Unified [AllThingsD]

And here’s even more money for Facebook marketing: Unified
[http://www.unifiedsocial.com], a year-old start-up that helps
companies buy and manage social ad campaigns, has raised $14 million.
What’s particularly interesting here is the company that accounted for
$10 million of the round — Conde Nast’s parent company, Advance
Publications.

http://allthingsd.com/20120607/now-old-media-wants-in-on-facebook-marketing-t...

"Twitter's mobile revenue surpassed Web on many days," says CEO [Reuters]

Twitter has generated more advertising revenue from its mobile
platform than from its website on many days in the last quarter, CEO
Dick Costolo said Wednesday, highlighting Twitter's progress in
squeezing ad dollars out of the growing number of smartphone and
tablet users worldwide.

http://www.reuters.com/article/2012/06/06/us-twitter-mobile-idUSBRE8551JS2012...

Why the tablet worsens the magazine industry’s headache [EconomistGroup]

Many have proclaimed the tablet to be the publishing industry’s
savior; however, I’m skeptical as I have watched my own and others’
usage of content on the tablet. We now hear of Conde Nast slowing down
on iPad development and, with circulation piddly everywhere, the
writing is on the wall. Tablets will hasten the demise of magazines
and not save them. So what should magazine companies do?

http://www.economistgroup.com/leanback/lean-back-reading/why-the-tablet-worse...

Most [US] major newspaper groups now experimenting with paywalls [Poynter]

The Chicago Tribune’s plans to charge readers for some of its online
content, along with McClatchy’s announcement last week that it will
expand its paywall testing to four more sites, are further proof that
a majority of large newspaper companies now believe in some form of
paid online content. Ken Doctor expects about 20 percent of the 1,400
or so daily papers in the U.S. to charge for online access by the end
of the year. That seems small when you look at the major newspaper
chains; it’s getting harder to find one that isn’t at least
experimenting with some kind of paid access.

http://www.poynter.org/latest-news/mediawire/174906/most-major-newspaper-grou...

What is it that journalists do? It can’t be reduced to just one thing [NiemanLab]

"There’s a craving in the air for a definitive statement on what
journalism is, something to rally around as everything changes. But I
want to do the opposite. I want to explode journalism, to break it
apart into its atomic acts. I’m beginning to suspect that taking it
apart is the only way we can put it all back together again."

http://www.niemanlab.org/2012/05/what-is-it-that-journalists-do-it-cant-be-re...

Future Publishing's iPad editor Mike Goldsmith on how to be best friends with Apple [MediaBriefing]

Want to know how to get in that featured app section of the Apple App
Store or the Newsstand section? Yes, well, so does everyone else.
There's no silver buller, but Mike Goldsmith from Future told the
Specialist Media Show in Birmingham there are various things you can
do to make Apple like you a little bit more.

http://www.themediabriefing.com/article/2012-05-28/puture-publishing-ipad-edi...

FT developing Windows 8 app ahead of tablet release [Journalism.co.uk]

The Financial Times is working on an app for Windows 8, with a tablet
due to be released by Microsoft in the autumn. "We're very excited
about Windows 8 and what that might do for the market place," Rob
Grimshaw, managing director of FT.com, today said in a meeting titled
'Beyond the Desktop', at which he talked about the future of mobile.
"We think the tablet space has not yet been settled in who owns it,"
he added.

http://www.journalism.co.uk/news/ft-developing-windows-8-app-ahead-of-autumn-...

Conde Nast offers advertisers tablet metrics [MediaWeek]

The venture, which is in collaboration with Adobe, will offer issue
specific data eight weeks after the sale date. This distribution and
exposure data will cover circulation (paid digital subscriptions and
digital single copy sales), engagement (total content views and
average views per page) and ad performance. The data will be available
to all advertisers who have placed ads incorporating a web link or who
have taken a premium ad opportunity.

http://www.mediaweek.co.uk/news/1133826/Conde-Nast-offers-advertisers-tablet-...

Buffett Says Free News Unsustainable, May Add More Papers [Bloomberg]

Warren Buffett, whose Berkshire Hathaway Inc. (BRK/A) struck a deal
this month to acquire 63 newspapers, said he may buy more publications
as the industry rethinks whether to offer free content on the
Internet. “This is an unsustainable model and certain of our papers
are already making progress in moving to something that makes more
sense,” Buffett wrote in a letter to editors and publishers of
Berkshire’s daily newspapers. “We want your best thinking as we work
out the blend of digital and print that will attract both the audience
and the revenue we need.”

http://www.bloomberg.com/news/2012-05-24/buffett-says-free-news-unsustainable...

Hearst hails age of the tablet, says readers willing to pay more for tablet editions [TabTimes]

“At Hearst, we see the arrival of the tablet, and the scale of the
tablet market, as a significant media opportunity. There is a huge
opportunity through a new distribution market”, said Duncan Edwards,
CEO of Hearst Magazines International, when speaking in London.
Edwards went on to assert that Hearst is looking to reach one million
paid digital sales on tablets a month for the US by the end of the
year, but said that monthly tablet magazine sales currently stand at
around 600,000.

http://tabtimes.com/news/media/2012/05/15/hearst-hails-age-tablet-says-reader...

Truth, Lies & Facebook Advertising [Forbes]

What is the real value of Facebook’s advertising business? One thing
is for sure: Wall Street has no idea. And neither do Facebook
advertisers. And therein lies the huge unspoken caveat to Facebook’s
$86+ billion IPO.

http://www.forbes.com/sites/eliseackerman/2012/05/14/truth-lies-facebook-adve...

Disney's Touche Could Be the Next Big Thing [Fool.com]

It allows any material, including water, to become a touch screen
capable of reacting to multiple touches and gestures. Think of the
faucets that turn on from a tap of the elbow -- but applied on a much
grander scale. Because the applications of such a technology seem
limitless, there is no end to the markets Disney can enter, from
health care and education to security and gaming devices. If
successful, Touche could make current phone and tablet touch-screen
technology seem outdated. That alone would give Disney an edge over
numerous firms that specialize in the booming $13.4 billion-per-year
touch-screen industry.

http://www.fool.com/investing/general/2012/05/14/disneys-touche-could-be-the-...

Disney's Touche Could Be the Next Big Thing [Fool.com]

It allows any material, including water, to become a touch
screencapable of reacting to multiple touches and gestures. Think of
thefaucets that turn on from a tap of the elbow -- but applied on a
muchgrander scale. Because the applications of such a technology seem
limitless, there is no end to the markets Disney can enter, fromhealth
care and education to security and gaming devices. Ifsuccessful,
Touche could make current phone and tablet touch-screentechnology seem
outdated. That alone would give Disney an edge overnumerous firms that
specialize in the booming $13.4 billion-per-year touch-screen
industry.

http://www.fool.com/investing/general/2012/05/14/disneys-touche-could-be-the-...

Use of QR and similar codes is growing in magazine ads, study finds [InternetRetailer]

In the first quarter of 2012, at least one of these types of codes,
sometimes called “action codes,” appeared in 99 of the top 100 U.S.
magazines ranked by circulation; this is up from 78 in Q1 2011,
according to a new study by mobile marketing firm and 2-D bar code
specialist Nellymoser. The overall number of magazine ad pages
containing an action code was up 288% quarter over quarter—from 352 in
Q1 2011 to 1,365 in Q1 2012.

http://www.internetretailer.com/2012/05/14/more-advertisers-want-readers-take...

Twitter tiptoes further into the media business [GigaOM]

One element of Twitter’s potential mission appeared on Monday with the
announcement of a weekly curated email that is designed to show users
content they might be interested in from elsewhere in their social
graph. The second sign of what Twitter might have in mind came last
week, when a job posting started making the rounds of journalism
mailing lists and Twitter streams: namely, an opening for a “sports
producer” who could help curate interesting news-related content
around sports events.

http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/

Facebook Could Shift Mobile Apps Landscape [Clickz]

Facebook's new App Center should make branded mobile apps more
discoverable and therefore more lucrative to build, according to
industry players. The Menlo Park, CA-based digital giant last week
unveiled a platform where its 900 million users can search for mobile
and web apps while also seeing recommendations based on their social
graphs. "People will find apps based on pure relationships," said
Julie Renwick, director of mobile for ad agency Ogilvy North America.
"What's interesting is that your close circle of peers…you talk to
them anyway via email, IM, etc. But now it's the second- and
third-tier circle of peer influence that will come into the
application recommendation. That will be a game shifter."

http://www.clickz.com/clickz/news/2174655/facebook-shift-mobile-apps-landscape

Twitter tiptoes further into the media business [GigaOM]

One element of Twitter’s potential mission appeared on Monday with the announcement of a weekly curated email that is designed to show users content they might be interested in from elsewhere in their social graph. The second sign of what Twitter might have in mind came last week, when a job posting started making the rounds of journalism mailing lists and Twitter streams: namely, an opening for a “sports producer” who could help curate interesting news-related content around sports events.

 

http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/

Christian Science Monitor enjoys online success after three years [Guardian]

The Christian Science Monitor, which gave up its daily newsprint
editions three years ago in favour of online, says it is "making
steady progress toward our goal of becoming self-sustaining." Editor
John Yemma's report on the current state of play is wholly positive,
but he said the Monitor's staff spent the first year "learning how to
swim."

http://www.guardian.co.uk/media/greenslade/2012/may/03/digital-media-us-press...

Posted via email from News: Noted

Smartphone Population Gains Users, Young and Old [eMarketer]

More than half of US mobile users will have a smartphone by the end of
next year, and as users make the switch, their content consumption
will grow to match the capabilities of their new phones. But as the
audience grows, the group's demographic composition will change, and
marketers will need to keep up with new touchpoints for reaching the
expanding community of smartphone users.

http://www.emarketer.com/Article.aspx?R=1008998&ecid=b304596ffad6488bb1f7a53d...

Posted via email from News: Noted

New Online Ad Forecast: 12% Growth For 2012 [MediaPost]

Just as gadget-crazed as consumers, advertisers are expected to
accelerate their nontraditional media spends through 2012. MagnaGlobal
now expects spending on Internet media (including national and local)
to grow by 12.2%, this year. That’s up from the Interpublic unit’s
previous forecasts of 10.9%, and, if correct, will represent $35.6
billion and a 20.2% market share. “Encouraged by the rise of
smartphone and tablet usage and the availability of scalable
platforms, mainstream advertisers are now fully embracing all mobile
formats (display, search, video, in-app),” said Vincent Letang, EVP
and head of global forecasting at MagnaGlobal.

http://www.mediapost.com/publications/article/173666/new-online-ad-forecast-1...

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Why can’t television be more like a tablet? [NYTimes]

The same consumers who delight in navigating the iPad still click
frustratingly through cable channels to find a basketball game. Their
complaint: Why can’t television be more like a tablet? The technology
industry is trying to address that question for the millions of
customers ready to embrace the next generation of viewing options. In
the process it could transform the clunky cable interface, with its
thousands of channels and a bricklike remote control, into a series of
apps that pop up on the television screen.

http://www.nytimes.com/2012/04/28/business/media/developers-are-working-on-te...

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Buzzfeed’s Jonah Peretti: Display dollars aren’t coming back [paidContent]

Jonah Peretti, a founder of the Huffington Post and viral content site
Buzzfeed, says the sun is setting on display ads, and publishers
should focus instead on ads tailored for social media. “People are
trying to get back to the way it was,” said Peretti in a recent
interview. “With traditional display, people have figured out clever
ways to get more clicks out of ads that don’t perform well.”

http://paidcontent.org/2012/04/28/buzzfeeds-jonah-peretti-display-dollars-are...

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'Economist' Reveals Digital Circ; Magazines slow to adopt new reporting form [AdWeek]

So far, 30 or so newspapers have released Consolidated Media Reports.
Magazines have been slow to follow suit, but they’re starting to. On
April 30, The Economist will release a CMR, the second major title to
do so. (Popular Science released the first one last fall and parent
Bonnier Corp. is getting ready to release reports for three more
titles, Field & Stream, Outdoor Life and Popular Photography.) The
Economist has had a good print and digital story to tell, so it’s not
totally surprising that it’s one of the first to adopt this new
reporting format.

http://www.adweek.com/news/press/economist-reveals-digital-circ-139933

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Magazines Get Serious About Ecommerce [Mashable]

Magazine publishers are rapidly getting serious about ecommerce.
Earlier this month, Time Out New York, a weekly print and digital
magazine covering entertainment in New York City, began selling event
tickets through its website and iOS apps. And last week, Hearst-owned
Real Simple magazine released a mobile gift guide that allows users to
shop directly from the app. The next day, Elle magazine launched a
shoppable trend guide on Facebook that encouraged users to make
purchases on advertisers’ websites. These initiatives are enabling
lifestyle magazines to explore new revenue streams as their mainstay
moneymaker, print advertising, continues to decline.

http://mashable.com/2012/04/29/magazines-ecommerce/

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