7 out of 8 ad agencies: "social media spends either doubled or 'up significantly' in Jan YOY" [Clickz]

Seven out of eight ad agencies stated their clients' social media
spends either doubled or were "up significantly" in January when
compared to the same month in 2011. And brands this year have been -
not surprisingly - more dialed into Facebook than Twitter, according
to a survey orchestrated by ClickZ News. "I think social has become
fairly mainstream, and I think the education amongst our clients has
improved substantially," said Adam Donnelley, an EVP at MRM, one of
the agencies surveyed. "Facebook has managed to get more targeted and
build broader reach, and that's clearly something coming up in
conversations rather frequently."

http://www.clickz.com/clickz/news/2163760/agency-survey-2012-social-dollars-boom

Posted via email from News: Noted

Why Facebook Is Hiring Ad Agency Creatives: "Creatives like talking to creatives" [AdAge]

Facebook VP-Global Marketing Solutions Carolyn Everson has urged
advertisers to be careful about how they look at fan ROI, so as to not
repeat the mistakes the internet industry made in its early days. "The
notion that you could know who your best customers are, have a
one-to-one relationship and inspire them to become your best advocates
-- that's the totality of how we want you to think of this," she said.
"To think about fans as just a number or a click-through, you're
missing the entire piece about what's the value of a fan. It's not
about how many people necessarily commented, or clicked through.

http://adage.com/article/special-report-4as-conference/facebook-hiring-advert...

Posted via email from News: Noted

[US] Local TV Goes Social [AdAge]

Local TV stations are using social media to extend their coverage and
conversations with viewers. They're also working to create more
integration with advertisers and device companies, according to
panelists at the Socializing Local TV session during the 4A's
Transformation Conference in L.A. "We've taken the tradition of that
emotional connection our viewers have with anchors and reporters and
gone into the space in which they live, which is Twitter, Facebook,
mobile and online, to have that connection," said Rebecca Campbell,
president of ABC Owned TV Stations.

http://adage.com/article/special-report-4as-conference/local-tv-social/233744/

Posted via email from News: Noted

Google's $150 handheld device could trigger tablet war [NYPost]

Forget $200 for a tablet. Tech watchers expect Google to roll out an
entry-level handheld device this year that could sell for as little as
$150. It’s not lost on Google that Amazon’s $199 Kindle Fire was the
only slate to grab a sizeable chunk of the market beyond Apple’s iPad
last year. With Apple winning the high-end tablet wars, Google and
Amazon are left to fight over the low end of the market.

http://www.nypost.com/p/news/business/google_price_tag_to_trigger_tablet_KeGk...

Posted via email from News: Noted

Banks are "Social Media Wallflowers" [NYTimes]

While many consumer goods companies have embraced social media sites
like Facebook, Twitter and YouTube as new avenues to reach customers,
financial institutions, and especially private banks, have been
reluctant. A survey on the social media activities of 50 leading
private banks found that most had developed “amateurish” social media
strategies, were “hibernating” on Facebook and displaying “tokenism
attitudes” to Twitter and YouTube, according to Assetinum.com, an
independent financial information portal for investors.

http://www.nytimes.com/2012/03/27/business/global/social-media-walflowers.htm...

Posted via email from News: Noted

Google to launch third-party commenting platform to rival Facebook [TheNextWeb]

Google is about to launch a new commenting system that will tie into
the search giant’s Google+ platform, web services and web search, a
source close to the product’s development confirmed with The Next Web.
Tech-WD blogger Saud Al-Hawawi reported yesterday that several new
Google features that have yet to be announced were discussed at the
Google event G-Saudi Arabia, including the new commenting platform.

http://thenextweb.com/google/2012/03/27/google-to-launch-third-party-commenti...

Posted via email from News: Noted

Rusbridger: Guardian paywall ‘has not been ruled out’ [Journalism.co.uk]

Alan Rusbridger, editor of the Guardian, has asked readers what they
were prepared to give back to the news group in return for journalism:
money, time or data. The first option, to ask readers to pay for an
online subscription, “has not been ruled out”, Rusbridger told a
session called “what might the Guardian’s future look like?” at the
Guardian Open Weekend.

http://blogs.journalism.co.uk/2012/03/25/rusbridger-guardian-paywall-has-not-...

Posted via email from News: Noted

Tablets: Just what the news industry ordered [TheNextWeb]

The emergence of tablet devices is perhaps shaking up the publishing
and news industries more than any other. Just as they were getting
used to this clear distinction between ‘online’ and ‘print’, there’s
now a third readership bracket that straddles the two rather nicely.
“When people are reading the Economist on their iPad, they’re reading
it for two hours,” says Economist CEO Andrew Rashbass. “And the way
they consume it is absolutely the way they consume the magazine. If
you remember when the iPad was launched, they didn’t talk about the
functionality of the iPad, or the specs, they just had pictures of
people leaning back. That was what Steve Jobs’ brilliance was.”

http://thenextweb.com/media/2012/03/22/the-economist-lean-back-2-0-is-not-the...

Posted via email from News: Noted

Report: The Future of Apps and Web [PewInternet]

The Web Is Dead? No. Experts expect apps and the Web to converge in
the cloud; but many worry that simplicity for users will come at a
price. Tech experts generally believe the mobile revolution, the
popularity of targeted apps, the monetization of online products and
services, and innovations in cloud computing will drive Web evolution.
Some survey respondents say while much may be gained, perhaps even
more may be lost if the “appification” of the Web comes to pass.

http://pewinternet.org/Reports/2012/Future-of-Apps-and-Web.aspx

Posted via email from News: Noted

Report: Teens, Smartphones & Texting [PewInternet]

The volume of texting among teens has risen from 50 texts a day in
2009 to 60 texts for the median teen text user. In addition,
smartphones are gaining teenage users. Some 23% of all those ages
12-17 say they have a smartphone and ownership is highest among older
teens: 31% of those ages 14-17 have a smartphone, compared with just
8% of youth ages 12-13.

http://pewinternet.org/Reports/2012/Teens-and-smartphones.aspx

Posted via email from News: Noted

Report: Tablets helping improve news consumption [AP/Yahoo]

Mobile technology appears to be increasing the public appetite for
news but it's far from clear whether the news industry will profit
from that, a study issued Monday concluded. The Pew Research Center's
Project for Excellence in Journalism, in its annual state of the news
media report, found encouraging signs within the 27 percent of
Americans who say they get news on their smartphones or tablets. These
consumers are likely to seek out traditional news sites or
applications, strengthening their bond with old newspaper or
television news organizations.

http://news.yahoo.com/report-tablets-helping-improve-news-consumption-0405440...

Posted via email from News: Noted

Global ad spending seen stronger in 2012-2014 [Reuters]

Global advertising spending will tick up 4.8 percent this year to $489
billion with Latin America and Asia making up for weaker demand in
recession-hit Europe, according to leading media buyer
ZenithOptimedia. Citing lower risk of a deep economic crisis brought
on by Europe's sovereign debt woes, the forecasters slightly raised
their forecasts for 2012 from the 4.7 percent growth they predicted in
December.

http://www.reuters.com/article/2012/03/14/zenithoptimedia-forecast-idUSL5E8ED...

Posted via email from News: Noted

Big 5 Outpace Ad Industry Two To One, Emphasis On Digital Cited [MediaPost]

The Big 5 agency holding companies -- WPP, Omnicom, Publicis,
Interpublic and Havas -- that represent most of Madison Avenue
outperformed the overall growth in ad spending, thanks in large part
to their increasing dependence on digital media. That’s the conclusion
of an analysis of 2011 earnings data, by Pivotal Research, which shows
the Big 5 growing 6.1% in U.S. ad revenues -- about twice the rate of
U.S. ad spending.

http://www.mediapost.com/publications/article/170026/big-5-outpace-ad-industr...

Posted via email from News: Noted

Why Twitter Bought Posterous: Talent And Apple [FastCompany]

Yesterday Twitter revealed it bought Posterous, a
lifeblogging/microblogging/sharing site. It's been widely regarded as
a "hacquisition" because Posterous' metier isn't totally compatible
with Twitter's own business model--at least as it stands, with its
hugely time-sensitive and text-centric user experience. So who are
these folks, and why did Twitter spend an undisclosed amount
(certainly many millions, given Posterous' successes and big-number VC
rounds) to buy them?

http://www.fastcompany.com/1824394/why-twitter-bought-posterous-talent-and-apple

Posted via email from News: Noted

Steve Jobs' Ghost: Hi-Res iPad Will Undermine the Magazine Model [Forbes]

One of the design decisions that Steve Jobs made about iTunes—and for
better or worse, one that has been responsible for its tremendous
success—was to make the primary unit of sale the song as opposed to
the album. Jobs was a classic rock, album-oriented guy as much as any
boomer, but he saw what was going on in the world of illicit file
sharing and realized that the kids were trading in songs already. But
when it comes to the world of magazine publishing, that lesson has not
yet been learned. With the entry of the “New iPad” with it’s
high-resolution retina display, the traditional magazine model will
come under increased pressure.

http://www.forbes.com/sites/anthonykosner/2012/03/12/steve-jobs-ghost-hi-res-...

Posted via email from News: Noted

Report: Search Engine Use 2012 [PewInternet]

Search engines remain popular—and users are more satisfied than ever
with the quality of search results—but many are anxious about the
collection of personal information by search engines and other
websites and say they do not like the idea of personalized search
results or targeted advertising. Though they generally do not support
targeted search or ads, these users report very positive outcomes when
it comes to the quality of information search provides, and more
positive than negative experiences using search.

http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx

Posted via email from News: Noted

Women Rule The Blogosphere As Both Bloggers & Visitors [webpronews]

NM Incite tracked over millions blogs from around the world to compile
the data for their study. Blogs have boomed as an industry in recent
years, escalating from 36 million in 2006 to 181 million at the time
of the study. If the trajectory of growth is any indication, the
saturation point for blogs doesn’t seem to be anywhere in sight
because the study speculates that consumer interest is still on the
rise.

http://www.webpronews.com/women-make-up-majority-of-bloggers-2012-03

Posted via email from News: Noted

Newspapers Are The Fastest Shrinking Industry In The U.S. [BusinessInsider]

If you want to be a journalist, think online. Newspapers have shed a
greater percentage of jobs since 2007 than any other industry in the
United States, according to data published today by LinkedIn. That's
not surprising, given how ad revenue in the newspaper industry has
fallen off a cliff since 2000.

http://www.businessinsider.com/newspapers-are-the-fastest-shrinking-industry-...

Posted via email from News: Noted

Pinterest Now Generates More Referral Traffic Than Twitter: Study [TechCrunch]

This is big. A new study by online sharing tool Shareaholic has found
that Pinterest now drives more referral traffic than Twitter. Again,
when it comes to referral traffic, Pinterest > Twitter. The data is
based on analytics from 200,000 publishers which reach approximately
270 million unique visitors a month.

http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffi...

Posted via email from News: Noted

Teens are watching more TV, not less, report says [LATimes]

Relax, TV programmers. The teen viewer isn't going anywhere. The
perception of today's teenagers is that of antsy kids bouncing back
and forth between their computer screens and cellphones as they update
their Facebook statuses and look at videos on Hulu and YouTube while
texting their friends. The reality is that for all the time teens
spend staring at small screens, it's still the television screen that
gets most of their attention.

http://www.latimes.com/business/la-fi-ct-teen-tv-study-20120309,0,4052902.story

Posted via email from News: Noted

Facebook makes a play for Pinterest traffic with Friendsheet [SmartBlogs]

On Tuesday, Facebook CEO Mark Zuckerberg quietly announced Friendsheet
to his almost 12 million subscribers on Facebook. Friendsheet is the
newest addition to the Facebook empire and competes head-to-head with
the new and popular social-networking, photo-sharing tool, Pinterest.
Friendsheet.com is available to any Facebook user and offers the same
look and feel as Pinterest, but integrates seamlessly with Facebook,
where the average user spent nearly seven hours in January. Pinterest
users on the other hand spent an average of 89 minutes.

Posted via email from News: Noted

Advertisers Say What We're All Thinking: Social-Media Spending Is Going to Explode [AdAge]

Facebook is prepping for a massive IPO, Twitter is focusing its
business exclusively on advertising and nearly three-fifths of digital
decision-makers polled last fall said they plan to boost their
social-media-ad spend over the next 12 months. In an Advertiser
Perceptions semiannual survey of nearly 1,200 people involved in
deciding how ad dollars are spent digitally, 59% of respondents said
they would increase social-media-ad spending in the next 12 months,
compared with just 4% who said they would decrease spending on social
platforms.

http://adage.com/article/digital/advertisers-thinking-social-media-spending-e...

Posted via email from News: Noted

Cosmopolitan Says It Has 100,000 Paid Digital Subscriptions [AdAge]

Cosmopolitan magazine has reached what appears to be a milestone:
100,000 paid digital subscriptions. The Hearst Magazines title seems
to have beaten other brands to the mark, reinforcing the idea that
digital will be a big platform for Cosmopolitan. But it's also a good
sign for magazines' digital ambitions in general.

http://adage.com/article/mediaworks/cosmopolitan-100-000-paid-digital-subscri...

Posted via email from News: Noted

The decline of traditional media [Infographic] [TheNextWeb]

When was the last time you bought a print newspaper, a book or a DVD?
If you are reading these lines, chances are your media diet is mostly
digital. Yet, these changes have deep implications – not only for the
media industry, which sees ad dollars slowly migrate, but also for the
Internet, as online freedom was recently threatened by PIPA and SOPA.

http://thenextweb.com/media/2012/03/05/the-decline-of-traditional-media-infog...

Full infographic:

Posted via email from News: Noted

"Welcome to BuzzFeed FWD. Tech, for humans." [BuzzFeed]

"Tech used to be a discrete thing in our lives — a newfangled video
game console or DVD player or bulky video camera hoisted on our dad’s
shoulder. A cordless phone. Maybe a single computer in the home office
if your family was lucky, a thin bleepy-bloopy-skkkkhhhh line to this
neat computer almanac thing called the 'Internet.' But technology is
no longer a discrete category, or some thing that occasionally and
clumsily intersects with culture. It's reshaping culture. Creating
culture. It is culture. It's wonderful. Mostly. We think? It's also
consistently absurd and hilarious"

http://www.buzzfeed.com/mattbuchanan/fwd-fwd-fwd-hello

Posted via email from News: Noted

Knight News Challenge Gives Away $5 Million On Tumblr [FastCompany]

The Knight Foundation, one of America's best known journalism
non-profits, is holding their sixth annual Knight News Challenge
(KNC). Journalists, publications, web sites and media organizations
worldwide have until March 17 to submit ideas for innovative news
projects. Winners will receive grants, zero-interest loans, and
investments from an approximately $5 million purse at the Knight
Foundation will disburse. The catch? In order to apply, journalists
are encouraged to post their ideas on Tumblr for the world to see.

http://www.fastcompany.com/1822443/knight-news-challenge-gives-away-5-million...

Posted via email from News: Noted

Financial Times to set up new 'live news' operation [Journalism.co.uk]

The Financial Times is to create a new "live news desk" at the heart
of the FT.com operation, tasked with providing a rapid response to
breaking news stories including on live blogs and Twitter. The
project, which has been in the pipeline for some time, will be led by
Ben Fenton who until now has been the title's media correspondent.

http://www.journalism.co.uk/news/financial-times-to-set-up-new-live-news-desk...

Posted via email from News: Noted

Papers Put Faith in Paywalls [WSJ]

As more newspapers close the door on free access to their websites,
some publishers are still waiting for paying customers to pour in. The
numbers of readers signing up so far suggest that at many papers,
"paywalls" aren't about to reverse publishers' deteriorating finances.
Yet the results aren't discouraging industry executives, who say their
efforts are succeeding in shoring up the core print business after
years of declines.

http://online.wsj.com/article/SB10001424052970203833004577251822631536422.html

Posted via email from News: Noted

Study Finds Newspapers Struggling to Find Digital Revenue; Executives say industry resistant to change [AdWeek]

According to a new study set for release today by Pew Research
Center’s Project for Excellence in Journalism, newspapers aren’t
having much luck in finding a new revenue model for the digital age.
The study’s findings, based on data from 38 anonymous newspapers and
interviews with multiple top executives, were fairly bleak: The
newspapers were losing seven dollars in print advertising for every
one gained in digital revenue. And digital ad revenue is still just a
fraction of print ad revenue—on average, print advertising accounted
for 92 percent of revenues at the papers surveyed.

http://www.adweek.com/news/press/study-finds-newspapers-struggling-find-digit...

Posted via email from News: Noted

Apple’s mythical TV 'will be the biggest thing in consumer electronics since the smartphone’ [9to5Mac]

Piggy-backing on the forthcoming [iPad3] unveiling hype, Munster shed
more light on what he believes a full-blown television set adorned by
the shiny Apple logo should be like during yesterday’s interview with
Bloomberg Radio’s Tom Keene and Ken Pruitt. Munster is betting Apple
will introduce the rumored product some time this year and is
expecting fall availability.

http://9to5mac.com/2012/03/01/munster-on-apples-mythical-hdtv-set-it-will-be-...

Posted via email from News: Noted

29% of mobile web users plan to buy iPad 3; 54% of those do not have a tablet yet [ZDnet]

Also:

• 65% of those who intend to buy an iPad 3 would also consider buying
an iPad or iPad 2 at a reduced price instead.

• 50% of those surveyed who intend to buy the iPad 3 are willing to
pay over $500. If the iPad 3 is over $599, however, 57% of those
surveyed would opt for an older model instead.

http://www.zdnet.com/blog/mobile-gadgeteer/29-of-mobile-web-users-intend-to-b...

Posted via email from News: Noted

inMobi: Mobile Users Spending More Time With Devices Than With TV [MediaPost]

A new global study of mobile media consumption from one of the world’s
largest mobile ad networks finds that mobile subscribers are spending
more of their media time each day with handsets than with television.

http://www.mediapost.com/publications/article/169042/inmobi-mobile-users-spen...

Posted via email from News: Noted

Paywalls catching on with more newspapers [MarketWatch]

As recently as two years ago, the idea of more than just a couple of
newspapers across the U.S. charging for access to their online stories
seemed insane. The Wall Street Journal and the Financial Times could
do it, the conventional wisdom indicated, because they serve business
readers, whose companies often pay for print and online subscriptions.
For a number of reasons, however, the concept is catching on at papers
that only have a local constituency.

http://blogs.marketwatch.com/thetell/2012/02/29/paywalls-catching-on-with-mor...

Posted via email from News: Noted

Fortune Gives Facebook the Apple Treatment [AllThingsD]

Last year, Fortune magazine was so proud of an Apple cover story that
it made it hard for people to read: The magazine kept the piece off
the Web and only made it available to subscribers, via the print
edition and an iPad app, or to people who bought the story as an
Amazon e-book. Now it is trying the same gambit, but with Mark
Zuckerberg instead of Steve Jobs. If you want to read “Inside
Facebook,” Miguel Helft and Jessi Hempel’s pre-IPO profile, you’ll
need to pay up.

http://allthingsd.com/20120301/fortune-gives-facebook-the-apple-treatment/

Posted via email from News: Noted