"Soon, Facebook ads could follow you around the web" [GigaOm]

There’s been a lot of discussion over the past few days about the
recent changes to Facebook’s privacy and governance policies...but one
element of the new rules has gotten less attention than it probably
should: namely, the fact that the giant social network is going to use
the data it has about your likes and dislikes to show you ads outside
of Facebook. This is the first real confirmation that the company is
going to roll out an advertising network that extends beyond just its
own walled garden.

http://gigaom.com/2012/11/23/facebook-makes-it-official-an-external-advertisi...

Mail Online to 'as much as double' US staff numbers [Guardian]

Daily Mail & General Trust intends to double staff at its US Mail
Online operation to as many as 80, as part of a multi-million pound
investment in its digital business in the coming year. Mail Online,
which grew revenue by 74% to £28m in the year to 30 September,
currently employs 30 to 40 people in the US.

http://www.guardian.co.uk/media/2012/nov/22/daily-mail-online-us-staff-invest...

Guardian's U.S. Site Hits Traffic High [TheWrap]

Just over a year after the Guardian, the newspaper often dubbed
Britain's New York Times, launched a new United States homepage, the
site is pulling in record traffic. The Guardian said its U.S. traffic
exceeded 11.8 million unique visitors in October, up six percent from
last year. It pulled ahead of BBC News for the first time since the
site's unveiling in September 2011.

http://www.thewrap.com/media/column-post/guardians-us-site-hits-traffic-recor...

Web Advertising to Grow Faster Than Broad Market in 2013 [BusinessWeek]

Internet advertising spending is projected to increase 15 percent in
2013, while total ad growth will be weaker on concerns about Europe,
the U.S. budget and the lack of major media events next year. Global
Web ad spending is expected to jump to $101.8 billion next year from
$88.4 billion, according to Zenith Optimedia Group Ltd. Total spending
on ads may grow 4.9 percent to $530 billion, trimmed from the 6
percent increase estimated earlier this year, according to data
compiled by Bloomberg Industries released today.

http://www.businessweek.com/news/2012-11-20/web-advertising-to-grow-faster-th...

Twitter founder Ev Williams opens up new publishing platform Medium to all Twitter employees [NextWeb]

Medium is Obvious Corp.’s first solo project to be announced after it’s collaboration Lift, a habit building app that we liked quite a bit. And its fostering of Branch, a curated discussion platform. Both of those projects have Obvious taking and advisory role, where Medium is an internal effort. Opening up Medium to all of Twitter’s over 1,000 employees could be Williams’ way of expanding the test group of the platform a bit. And I’m sure it doesn’t hurt those folks being chosen as an invite group that he’s a founder of the information platform.

http://thenextweb.com/media/2012/11/14/medium-twitter-william/

Tablet and print magazines are ‘working in combination’, claims PPA [TabTimes]

New research from the Professional Publishers Association (PPA) puts a positive spin on how tablet editions are helping magazine publishers that are struggling with falling print circulation. The Tablets and Publishing (TAP) report sees the UK-based PPA draw on both internal market research as well as handful of international studies, and states that 96% of tablet owners have read a printed magazine in the last year, compared to the national average of 80%.

http://tabtimes.com/news/media/2012/11/13/tablet-and-print-magazines-are-working-combination-claims-trade-body

Boston.com Joins Native Advertising Push With Sponsored Posts [AdAge]

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content. The idea is that the same readers who regularly and easily ignore banner ads may actually appreciate sponsored content that resembles a website's editorial approach. Advertisers, in turn, might pay higher rates. Practitioners include Forbes, The Atlantic, BuzzFeed and Gawker.

http://adage.com/article/media/sponsored-posts-boston/238276/

Digital Pushing Third Year of Profit for The Atlantic [FolioMag]

The Atlantic had another strong month in digital sales and traffic. According to the company, October 2012 digital revenue was 28 percent higher than the same month last year. The increasing sales figures are expected to help push the brand into its third consecutive year of profit, with 2012 digital revenues projected to be 33 percent higher than 2011.

http://www.foliomag.com/2012/digital-pushing-third-year-profit-atlantic#.UJ0TuuOTvYE