Mobile Ads: Here's What Works and What Doesn't [WSJ]

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile
advertising really sucks." Now, however, the rule book for what works
in mobile advertising is slowly being written. Some of the ingredients
to success include ads that play on the unique properties of mobile
gadgets, including location, or ads disguised as a game, coupon or
information that consumers want, say ad executives and industry
observers. What doesn't work? The same old Web ads plopped into a
smartphone.

http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html

In Changing News Landscape, Even Television is Vulnerable [Pew Research Center]

The transformation of the nation’s news landscape has already taken a
heavy toll on print news sources, particularly print newspapers. But
there are now signs that television news – which so far has held onto
its audience through the rise of the internet – also is increasingly
vulnerable, as it may be losing its hold on the next generation of
news consumers. Online and digital news consumption, meanwhile,
continues to increase, with many more people now getting news on cell
phones, tablets or other mobile platforms.

http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-televi...

Tipping Point? We’re Watching More Web Video on TVs Than on PCs [AllThingsD]

Getting Web video off your PC and onto your plasma screen used to be a
niche activity. No more: Consumer-tracking service NPD says TV sets
are now the most popular way to watch streaming video.

http://allthingsd.com/20120926/tipping-point-were-watching-more-web-video-on-...

Rather Than Wiring Planes for In-Flight Movies, Some Hand Out iPads [WSJ]

When French airline OpenSkies wanted to upgrade entertainment options
on the small fleet of Boeing 757s it flies between Paris and New York,
it decided against wiring its aircraft with a traditional seat-back
video system. Instead, it bought nearly 500 Apple Inc. iPads and
preloaded them with an array of video to hand out to passengers on
board. Rather than the up to $3 million per airplane that typical
in-flight entertainment systems can cost to install, according to
industry executives, the airline says it spent about $250,000 per
plane for its iPad-based system, which the premium-class-only airline
lends out free to all of its passengers.

http://online.wsj.com/article/SB10000872396390443916104578020601759253578.html

Forecast: U.S. Comms Industry to Accelerate Growth, Hit $1.46 Trillion in 2016 [HollywoodReporter]

In unveiling its latest annual forecast, Veronis spoke of a "return to
spending levels not seen since before [the] global economic downturn."
And the firm said: "While digital has been a growth driver in select
pockets of the Industry in the past, the new data show that digital
communications and services - encompassing content, technology and
user access - has firmly established itself as the driving force of
the industry."

http://www.hollywoodreporter.com/news/veronis-forecast-us-communications-indu...

Twitter CEO Costolo Talks Ads, Facebook, and IPO [CNBC]

No IPO for Now, No Sale—Ever. Costolo said he’s focused on growing
users, his employee base, and rolling out ads. He insisted he is not
thinking about an initial public offering, and is under no pressure to
do so, from investors or regulators. And Costolo insists that
Facebook’s IPO debacle has had no impact on his perspective.

http://www.cnbc.com/id/49170343

Newspapers Join to Create Digital Circulars on Steroids [Clickz]

Twelve major media companies hope to serve national advertisers and
bump up e-commerce with a new platform that marries the performance of
printed newspaper circulars with the interactivity and convenience of
mobile. Wanderful Media, announced today, aims to add in
recommendations from friends and social media with national, regional,
and local advertising to get consumers into local stores. The digital
platform will be white-labeled by individual media companies and
available on the web, mobile phones, and tablets.

http://www.clickz.com/clickz/news/2207731/newspapers-join-to-create-digital-c...

Report: Magazines to See Positive Ad Spending Growth in 2012 [eMarketer]

Although both newspaper and magazine publishers are encouraged by
positive trends in device adoption and consumer behavior, the
continued growth of digital ad revenues has not yet made up for
declines in print ad revenue for newspapers. But it has for magazines.
According to new estimates from eMarketer, US ad revenue growth at
magazines is expected to increase from 1.9% in 2011 to 2.6% this year,
as revenue reaches $18.33 billion.

http://www.emarketer.com/newsroom/index.php/emarketer-magazines-positive-ad-s...

Report: How people get local news and information in different communities [PewInternet]

A new report from the Pew Research Center shows that many of the
differences in local news consumption emerging from these data reflect
the varying demographic compositions of different community types in
the U.S. Some differences in the platforms people use might also be
tied to the lower overall use of the internet and mobile platforms in
small towns and rural areas.

http://pewinternet.org/Reports/2012/Communities-and-Local-News.aspx

U.S. digital ad expenditures to rise 16.6% this year [btobonline]

U.S. marketers will spend $37.3 billion on digital advertising this
year, an increase of 16.6% over 2011, according to a report from
eMarketer. Search will account for $17.6 billion in expenditures,
followed by display ads (including videos) at $15.0 billion, eMarketer
said.

http://www.btobonline.com/article/20120924/ADVERTISING13/309249999/u-s-digita...

Patch Redesign Emphasizes Social as Path to Revenue Growth [StreetFightMag]

AOL’s hyperlocal news network Patch released a major redesign Sunday
evening, pushing the platform away from a traditional editorial news
property and into a more social, user-driven service. The move marks
the beginning of what AOL CEO Tim Armstrong called “phase two” in the
company’s evolution as it looks to establish a place in the market as
a local utility with news as one spoke of the wheel.

http://streetfightmag.com/2012/09/23/patch-redesign-emphasizes-social-as-path...

Facebook’s About-Face on Sharing Gives News Sites Whiplash [Wired]

Facebook giveth and Facebook taketh away. App startups have known this
for a long time; now The Washington Post and other news publishers are
learning the same lesson as Facebook makes it harder for articles to
go viral. Facebook’s manager of media partnerships was quoted at a
journalism conference saying the social network is moving away from
so-called “passive sharing,” in which reader apps from the likes of
the Post and The Wall Street Journal are able to broadcast activity
without any prompting.

http://www.wired.com/business/2012/09/facebook-whiplash/

Twitter CEO promises interactive tweets, defends curbs [Reuters]

Twitter will soon roll out a free tool for users to handpick and
publish selections of tweets, reflecting the company's commitment to
remain a neutral, interactive platform rather than become a media
company, CEO Dick Costolo said Friday. The new tool will allow users,
including journalists, to manually curate and display tweets to
accompany breaking news events.

http://www.reuters.com/article/2012/09/21/us-twitter-ceo-idUSBRE88K1CZ20120921

Vimeo, DailyMotion Court Filmmakers In YouTube's Shadow [Forbes]

It’s a good time to be an independent filmmaker on the web. Hoping to
differentiate themselves from YouTube and carve off some of its market
share, two of the biggest online video sites are cozying up to
creators, offering them new resources to help them produce and profit
from their passion projects.

http://www.forbes.com/sites/jeffbercovici/2012/09/19/vimeo-dailymotion-court-...

YouTube: 20 of Our Original Channels Now Earn a Million Views a Week [AdAge]

Nearly a year into YouTube's $100 million-plus bet on content, more
than 100 "original channels" have launched, and of those, 20 are now
earning a million views a week. While they're still small by YouTube
or TV standards, YouTube Head of Content Strategy Jamie Byrne said the
channels are attracting an audience that's sticking around longer than
they did a year ago, when YouTube started emphasizing channels over
the one-hit wonders that used to drive the bulk of viewing.

http://adage.com/article/digital/youtube-20-original-channels-earn-a-million-...

Study says more than a quarter of UK journalists “can’t work without social media” [infographic] [WallBlog]

"New research highlights what many of us already know, which is that
social media has created a dependency among those working in the media
with more than a quarter of UK journalists saying they are unable to
work without it. I’m surprised it’s only a quarter."

http://wallblog.co.uk/2012/09/19/study-says-more-than-a-quarter-of-uk-journal...

News Int's chief unveils 'groundbreaking' print to digital ad conversion [BrandRepublic]

News International's chief executive, Tom Mockridge, has revealed The
Times, the Sunday Times and The Sun newspapers are preparing to
implement a "groundbreaking" automated system that will convert prints
ads into digital iterations.

http://www.brandrepublic.com/bulletin/digitalambulletin/article/1149942/news-...

Sir Tim Berners-Lee hopes peace will be the lasting legacy of the World Wide Web [TheDrum]

In a wide-ranging interview, the British-born computer scientist
opened up about his aspirations for the web and his thoughts on its
progress so far ahead of his induction into the UK Digital Hall of
Fame at ad:tech in London next week. Speaking from his office at the
Massachusetts Institute of Technology, Sir Tim said: "Hopefully [the
web] will make the human race work more efficiently in many, many
ways: we've already seen acceleration of commerce, and the
acceleration of learning. The big question is can we use it to
accelerate peace? One of the worrying things when people go online is
that they tend to interact with their own kind: race, colour, creed,
sexual preference and so on."

http://www.thedrum.com/news/2012/09/14/sir-tim-berners-lee-hopes-peace-will-b...

UK newspaper market suffers 20% decline between 2007-09 [TheDrum]

An OECD report into the international newspaper market has named the
UK as the second worst performing market between 2007 and 2009 –
beaten only by the US. In that time the UK industry suffered a drop of
20%, outpaced only by the US market which contracted a precipitous
30%.

http://www.thedrum.com/news/2012/09/14/uk-newspaper-market-suffers-20-decline...

Twitter Increases Share of Social Ad Revenues [emarketer.com]

Twitter is continuing to grow worldwide ad revenues at a rapid pace,
eMarketer estimates, with 106.7% growth predicted for this year. By
2014, the microblogging service will take in 12.7% of US social
network ad revenues.

http://www.emarketer.com/Article.aspx?R=1009344

Watch out, Google — Facebook’s social search is coming [GigaOm]

Facebook CEO Mark Zuckerberg says the social network is already
handling a billion search queries per day, and that it is interested
in launching a social search engine powered by the activity of its
users — something that could turn out to be Google’s worst nightmare.

http://gigaom.com/2012/09/12/watch-out-google-facebooks-social-search-is-coming/

Report: Photos and Videos as Social Currency Online [PewInternet]

46% of internet users post original photos and videos online they have
created themselves and 41% curate photos and videos they find
elsewhere on the internet and post on image-sharing sites. Women are
more likely than men to use Pinterest, while Instagram and Tumblr
attract equal shares of men and women.

http://pewinternet.org/Reports/2012/Online-Pictures.aspx

European business execs prefer Twitter to bloomberg.com and ft.com [MediaWeek]

More European business executives are spending their days on Twitter
than the ft.com, Bloomberg.com and other business websites, according
to new research.

http://mediaweek.co.uk/channel/NationalPress/article/1149239/European-busines...

Media CEOs more bullish on technology driving growth, report says [LATimes]

Until recently, top entertainment chief executives were trying to keep
technology at bay as a strategy to protect their traditional
businesses. Now, most top executives believe technology and new
devices, primarily tablets and smartphones, represent their greatest
opportunities for growth.

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-media-ceos-more...

Twitter to offer geographic ad targeting within UK [BrandRepublic]

Twitter has enhanced the targeting of its ad products to allow brands
to reach users in specific countries and some major cities within the
United Kingdom.

http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1149796/twitter...

Did losing Twitter really make LinkedIn better? [memeburn]

Just three months ago, Twitter broke up its digital marriage to
LinkedIn when it suspended its news feed link into the LinkedIn update
reel — much to the ire of the global social networking community. At
the recent ‘TechCrunch: Disrupt Technology’ Conference held in San
Francisco, LinkedIn co-founder and chairman Reid Hoffman rocked the
audience when he revealed that “from a LinkedIn perspective, it
improved the product to lose the Twitter connection.”

http://memeburn.com/2012/09/did-losing-twitter-really-make-linkedin-better

Why brands aren't becoming publishers [iMediaConnection]

If you have been reading tech press, ad trades, or stepped foot into a
digital agency over the past year, you have heard a common theme:
Brands are becoming publishers. The belief is that the spread of
social media eliminates the need for a traditional publishing
middleman, since the brand now owns its distribution through platforms
like Facebook and Twitter. This solution works best for brands that
are sure that they want to develop a content program. It also requires
patience, which is not always a marketer's top virtue.

http://www.imediaconnection.com/content/32637.asp

Facebook's Open Graph: 5 things marketers must know [iMediaConnection]

Marketers will move beyond the "like" - Let's face it: Marketers have
spent a lot of time and money amassing "likes," whether they have run
specific programs and paid for "likes" or grown them organically.
However, most companies still struggle with the real value behind
these initiatives because the "like" doesn't translate directly to
measureable ROI. With Facebook's Open Graph, brands can now create
relationships and interactions with consumers that are contextually
relevant.

http://www.imediaconnection.com/article_full.aspx?id=32653