Federated Media Blends Ads Into Content With Suite [Clickz]

Federated Media Publishing introduced an ad product that automatically
finds relevant content and includes a marketer's written or video
content within the editorial well, using the same font and design
elements. Native Conversationalist Suite uses technology that FMP
acquired from TextDigger in 2010 to automatically read all pages in
the network, identifying not only topics but also sentiment and even
slant connected with that topic. The company said that its
conversation-targeted media has performed 49 percent higher in
clickthrough rates than standard-placed media.

http://www.clickz.com/clickz/news/2198216/federated-media-blends-ads-into-con...

VCs Tune In to YouTube Channels; "potential to become global media companies" [WSJ]

In the past two weeks alone, two YouTube channels, AwesomenessTV and
Balcony TV, have received funding from venture capital firms including
Greycroft Partners, MK Capital, New World Ventures and Polaris Venture
Partners. Machinima, the video network with over 3.5 billion YouTube
video views, has raised more than $50 million at a valuation around
$190 million, AllThingsD reported in May. “This is the third wave of
programming from broadcast to cable to YouTube,” said Mark Terbeek, a
partner at MK Capital which led AwesomenessTV’s $3.5 million Series A
round. “The cost effectiveness of YouTube is so much cheaper with
essentially free distribution.”

http://blogs.wsj.com/venturecapital/2012/08/09/vcs-tune-in-to-youtube-channels/