Twitter Ads Head to Your Phone [AllThingsD]

Twitter is expanding its ad program to iPhone and Android handsets, as
the company gets more aggressive about ramping up revenue. Twitter has
already been showing some limited advertising on its mobile apps. But
now it will start showing its “Promoted Tweets” — its primary ad
product, and its attempt to replicate Google’s AdWords program — on
phones, as well.

http://allthingsd.com/20120228/twitter-ads-head-to-your-phone/

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Execs: Embrace Social Media or Wither [Clickz]

Fifty-nine percent of execs believe businesses that do not routinely
leverage social media will not survive, according to a Forrester
Research survey. And 71 percent said companies taking social media
seriously gain a competitive business advantage, the survey found.

http://www.clickz.com/clickz/news/2155900/execs-embrace-social-media-wither

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Facebook Pitches Advertisers on a New Ad Model [AllThingsD]

Facebook sold $3 billion worth of ads last year, but it’s still
feeling its way around the ad business. And the ad business still
isn’t sure what to make of Facebook: Grand new marketing paradigm, or
a collection of 800 million people who don’t seem very interested in
clicking on ads?

http://allthingsd.com/20120229/facebook-sells-advertisers-on-a-new-ad-model/

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Apple likely to unveil iPad 3 on March 7 [CNN]

Apple is expected to announce the iPad 3 at a "special event" in
California next week. Apple sent emails to journalists on Tuesday,
inviting them to the private event in San Francisco on March 7, at 10
a.m. Pacific Time. The invitation included a photo of someone using an
iPad, with a single line: "We have something you really have to see.
And touch."

http://money.cnn.com/2012/02/28/technology/apple_ipad_3/index.htm

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News Corp. Executives Weighed Spinoff of Newspaper Publishing, Carey Says [Bloomberg]

News Corp. (NWSA), facing inquiries by authorities over hacking and
bribery at its U.K. newspapers, has discussed spinning off its
publishing business, according to Chief Operating Officer Chase Carey.
Carey had a number of talks with News Corp. executives about selling
or separating the publishing unit from the company, he said today at
the Deutsche Bank (DBK) media conference in Palm Beach, Florida.

http://www.bloomberg.com/news/2012-02-28/news-corp-execs-weighed-spinoff-of-p...

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Report: Social media top for future news outlet investment [Journalism.co.uk]

Social media was ranked top for news media investment in the next five
years by more than half of the respondents to the third annual World
Newsmedia Innovation study. According to the report for 2011, produced
by the World Newsmedia Network in the US and the University of Central
Lancashire in the UK, 57 per cent placed social media top of the list
for where their companies will be investing over the next five years.

http://www.journalism.co.uk/news/study-finds-majority-of-news-outlets-rank-so...

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Privacy management on social media sites [PewInternet]

Social network users are becoming more active in pruning and managing
their accounts. Women and younger users tend to unfriend more than
others. About two-thirds of internet users use social networking sites
(SNS) and all the major metrics for profile management are up,
compared to 2009: 63% of them have deleted people from their “friends”
lists, up from 56% in 2009; 44% have deleted comments made by others
on their profile; and 37% have removed their names from photos that
were tagged to identify them.

http://pewinternet.org/Reports/2012/Privacy-management-on-social-media.aspx

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Pinterest Becomes Top Traffic Driver for Women’s Magazines [Mashable]

Pinterest hasn’t just become a significant source of referral traffic
for retailers; it’s also becoming a top traffic driver for women’s
lifestyle, home decor and cooking magazines, some of which are seeing
bigger referral numbers from the image-collecting service than from
major portals like Facebook and Yahoo.

http://mashable.com/2012/02/26/pinterest-womens-magazines/

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Facebook plans to release a new premium ads product Feb. 29 [GigaOm]

According to leaked documents, Facebook plans to upgrade its premium
ads on February 29. The company expects the new ads to perform 40 to
8o percent better than its previous product.

http://gigaom.com/2012/02/21/facebook-is-set-to-release-a-new-premium-ads-pro...

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Google to Sell Heads-Up Display Glasses by Year’s End [NYTimes]

People who constantly reach into a pocket to check a smartphone for
bits of information will soon have another option: a pair of
Google-made glasses that will be able to stream information to the
wearer’s eyeballs in real time.

http://bits.blogs.nytimes.com/2012/02/21/google-to-sell-terminator-style-glas...

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Brands Pinning It On Pinterest; marketers will realize they’d better start pinning [AdWeek]

Pinterest, the scrapbooking site that’s suddenly on everyone’s lips,
is like a gift from the social media gods for style-conscious
retailers. “I think for any company that has an e-commerce presence,
they absolutely have to be paying attention to Pinterest,” said Rachel
Tipograph, social media director at The Gap.

http://www.adweek.com/news/technology/brands-pinning-it-pinterest-138405

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Facebook to Release Timeline for Brands This Month [AdAge]

Facebook will bring its Timeline profile pages to brands this month in
the U.S., according to executives briefed on the company's plans. The
new pages for brands will start in beta with a handful of partners and
then be released to more marketers in stages, according to the
sources. Facebook declined to comment on the product or the timing.

http://adage.com/article/digital/facebook-release-timeline-brands-month/232760/

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Apple, Suppliers Test Tablet With Smaller Screen [WSJ]

Apple Inc. is working with component suppliers in Asia to test a new
tablet computer with a smaller screen, people familiar with the
situation said, as it looks to broaden its product pipeline amid
intensifying competition and maintain its dominant market share.

http://online.wsj.com/article/SB10001424052970204795304577222354104574994.html

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Seven ways the New York Times is using social media for 'deeper' engagement [Journalism.co.uk]

When Liz Heron, social media editor of the New York Times delivered
the keynote speech at Journalism.co.uk's news:rewired conference, she
explained how 2010 was the year her team were playing the role of
"evangeliser", 2011 was "a watershed year for social media in our
newsrooms" due to the Arab spring and other major news events, and
that 2012 is the year when the New York Times is trying to make its
"social media projects deeper and more meaningful'' with users.

http://www.journalism.co.uk/news-features/seven-ways-the-new-york-times-is-us...

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Facebook: "How many other companies offer life after death?" [WSJ]

"You could say, I am buying into the hype. But is there any other way
to buy an IPO stock? Amazing IPOs are not driven by numbers. They are
driven by stories and Facebook has a compelling story. People find
themselves reunited with friends they thought they'd never hear from
again. Revolutionaries organize revolts from the Arab Spring to Occupy
Wall Street. But, for me, the most remarkable thing about Facebook is
how it raises the dead. My dead Facebook friends still get happy
birthday wishes and cheerful photos posted on their walls."

http://online.wsj.com/article/SB10001424052970203889904577199481841403756.html

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Why most Facebook users get more than they give [PewInternet]

Most Facebook users receive more from their Facebook friends than they
give, according to a new study that for the first time combines server
logs of Facebook activity with survey data to explore the structure of
Facebook friendship networks and measures of social well-being.

These data were then matched with survey responses. And the new
findings show that over a one-month period:

• 40% of Facebook users in our sample made a friend request, but 63%
received at least one request
• Users in our sample pressed the like button next to friends’ content
an average of 14 times, but had their content “liked” an average of 20
times
• Users sent 9 personal messages, but received 12
• 12% of users tagged a friend in a photo, but 35% were themselves
tagged in a photo

http://pewinternet.org/Reports/2012/Facebook-users.aspx

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[US] Newspaper Web Sites Boast Extensive Net Reach [mediapost.com]

Newspaper Web sites attracted an average of 111 million unique
visitors per month in the fourth quarter of 2011, up 5.7% from 105
million in the same period of 2010, according to comScore figures
cited by the Newspaper Association of America.

http://www.mediapost.com/publications/article/166951/newspaper-web-sites-boas...

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Guardian's chief rules out 'closing in and having a paywall' [MediaWeek]

Andrew Miller, chief executive of the Guardian Media Group, has ruled
out erecting a paywall as he tries to stem £40m in annual losses with
an ongoing restructure and redundancy programme, although he admitted
"things may change".

http://mediaweek.co.uk/channel/NationalPress/article/1114889/Guardians-chief-...

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