Thursday, 31 May 2012

Most [US] major newspaper groups now experimenting with paywalls [Poynter]

The Chicago Tribune’s plans to charge readers for some of its online
content, along with McClatchy’s announcement last week that it will
expand its paywall testing to four more sites, are further proof that
a majority of large newspaper companies now believe in some form of
paid online content. Ken Doctor expects about 20 percent of the 1,400
or so daily papers in the U.S. to charge for online access by the end
of the year. That seems small when you look at the major newspaper
chains; it’s getting harder to find one that isn’t at least
experimenting with some kind of paid access.

http://www.poynter.org/latest-news/mediawire/174906/most-major-newspaper-grou...

What is it that journalists do? It can’t be reduced to just one thing [NiemanLab]

"There’s a craving in the air for a definitive statement on what
journalism is, something to rally around as everything changes. But I
want to do the opposite. I want to explode journalism, to break it
apart into its atomic acts. I’m beginning to suspect that taking it
apart is the only way we can put it all back together again."

http://www.niemanlab.org/2012/05/what-is-it-that-journalists-do-it-cant-be-re...

Future Publishing's iPad editor Mike Goldsmith on how to be best friends with Apple [MediaBriefing]

Want to know how to get in that featured app section of the Apple App
Store or the Newsstand section? Yes, well, so does everyone else.
There's no silver buller, but Mike Goldsmith from Future told the
Specialist Media Show in Birmingham there are various things you can
do to make Apple like you a little bit more.

http://www.themediabriefing.com/article/2012-05-28/puture-publishing-ipad-edi...

Wednesday, 30 May 2012

FT developing Windows 8 app ahead of tablet release [Journalism.co.uk]

The Financial Times is working on an app for Windows 8, with a tablet
due to be released by Microsoft in the autumn. "We're very excited
about Windows 8 and what that might do for the market place," Rob
Grimshaw, managing director of FT.com, today said in a meeting titled
'Beyond the Desktop', at which he talked about the future of mobile.
"We think the tablet space has not yet been settled in who owns it,"
he added.

http://www.journalism.co.uk/news/ft-developing-windows-8-app-ahead-of-autumn-...

Tuesday, 29 May 2012

Conde Nast offers advertisers tablet metrics [MediaWeek]

The venture, which is in collaboration with Adobe, will offer issue
specific data eight weeks after the sale date. This distribution and
exposure data will cover circulation (paid digital subscriptions and
digital single copy sales), engagement (total content views and
average views per page) and ad performance. The data will be available
to all advertisers who have placed ads incorporating a web link or who
have taken a premium ad opportunity.

http://www.mediaweek.co.uk/news/1133826/Conde-Nast-offers-advertisers-tablet-...

Friday, 25 May 2012

Buffett Says Free News Unsustainable, May Add More Papers [Bloomberg]

Warren Buffett, whose Berkshire Hathaway Inc. (BRK/A) struck a deal
this month to acquire 63 newspapers, said he may buy more publications
as the industry rethinks whether to offer free content on the
Internet. “This is an unsustainable model and certain of our papers
are already making progress in moving to something that makes more
sense,” Buffett wrote in a letter to editors and publishers of
Berkshire’s daily newspapers. “We want your best thinking as we work
out the blend of digital and print that will attract both the audience
and the revenue we need.”

http://www.bloomberg.com/news/2012-05-24/buffett-says-free-news-unsustainable...

Thursday, 17 May 2012

Hearst hails age of the tablet, says readers willing to pay more for tablet editions [TabTimes]

“At Hearst, we see the arrival of the tablet, and the scale of the
tablet market, as a significant media opportunity. There is a huge
opportunity through a new distribution market”, said Duncan Edwards,
CEO of Hearst Magazines International, when speaking in London.
Edwards went on to assert that Hearst is looking to reach one million
paid digital sales on tablets a month for the US by the end of the
year, but said that monthly tablet magazine sales currently stand at
around 600,000.

http://tabtimes.com/news/media/2012/05/15/hearst-hails-age-tablet-says-reader...

Tuesday, 15 May 2012

Truth, Lies & Facebook Advertising [Forbes]

What is the real value of Facebook’s advertising business? One thing
is for sure: Wall Street has no idea. And neither do Facebook
advertisers. And therein lies the huge unspoken caveat to Facebook’s
$86+ billion IPO.

http://www.forbes.com/sites/eliseackerman/2012/05/14/truth-lies-facebook-adve...

Disney's Touche Could Be the Next Big Thing [Fool.com]

It allows any material, including water, to become a touch screen
capable of reacting to multiple touches and gestures. Think of the
faucets that turn on from a tap of the elbow -- but applied on a much
grander scale. Because the applications of such a technology seem
limitless, there is no end to the markets Disney can enter, from
health care and education to security and gaming devices. If
successful, Touche could make current phone and tablet touch-screen
technology seem outdated. That alone would give Disney an edge over
numerous firms that specialize in the booming $13.4 billion-per-year
touch-screen industry.

http://www.fool.com/investing/general/2012/05/14/disneys-touche-could-be-the-...

Disney's Touche Could Be the Next Big Thing [Fool.com]

It allows any material, including water, to become a touch
screencapable of reacting to multiple touches and gestures. Think of
thefaucets that turn on from a tap of the elbow -- but applied on a
muchgrander scale. Because the applications of such a technology seem
limitless, there is no end to the markets Disney can enter, fromhealth
care and education to security and gaming devices. Ifsuccessful,
Touche could make current phone and tablet touch-screentechnology seem
outdated. That alone would give Disney an edge overnumerous firms that
specialize in the booming $13.4 billion-per-year touch-screen
industry.

http://www.fool.com/investing/general/2012/05/14/disneys-touche-could-be-the-...

Use of QR and similar codes is growing in magazine ads, study finds [InternetRetailer]

In the first quarter of 2012, at least one of these types of codes,
sometimes called “action codes,” appeared in 99 of the top 100 U.S.
magazines ranked by circulation; this is up from 78 in Q1 2011,
according to a new study by mobile marketing firm and 2-D bar code
specialist Nellymoser. The overall number of magazine ad pages
containing an action code was up 288% quarter over quarter—from 352 in
Q1 2011 to 1,365 in Q1 2012.

http://www.internetretailer.com/2012/05/14/more-advertisers-want-readers-take...

Twitter tiptoes further into the media business [GigaOM]

One element of Twitter’s potential mission appeared on Monday with the
announcement of a weekly curated email that is designed to show users
content they might be interested in from elsewhere in their social
graph. The second sign of what Twitter might have in mind came last
week, when a job posting started making the rounds of journalism
mailing lists and Twitter streams: namely, an opening for a “sports
producer” who could help curate interesting news-related content
around sports events.

http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/

Facebook Could Shift Mobile Apps Landscape [Clickz]

Facebook's new App Center should make branded mobile apps more
discoverable and therefore more lucrative to build, according to
industry players. The Menlo Park, CA-based digital giant last week
unveiled a platform where its 900 million users can search for mobile
and web apps while also seeing recommendations based on their social
graphs. "People will find apps based on pure relationships," said
Julie Renwick, director of mobile for ad agency Ogilvy North America.
"What's interesting is that your close circle of peers…you talk to
them anyway via email, IM, etc. But now it's the second- and
third-tier circle of peer influence that will come into the
application recommendation. That will be a game shifter."

http://www.clickz.com/clickz/news/2174655/facebook-shift-mobile-apps-landscape

Twitter tiptoes further into the media business [GigaOM]

One element of Twitter’s potential mission appeared on Monday with the announcement of a weekly curated email that is designed to show users content they might be interested in from elsewhere in their social graph. The second sign of what Twitter might have in mind came last week, when a job posting started making the rounds of journalism mailing lists and Twitter streams: namely, an opening for a “sports producer” who could help curate interesting news-related content around sports events.

 

http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/

Thursday, 3 May 2012

Christian Science Monitor enjoys online success after three years [Guardian]

The Christian Science Monitor, which gave up its daily newsprint
editions three years ago in favour of online, says it is "making
steady progress toward our goal of becoming self-sustaining." Editor
John Yemma's report on the current state of play is wholly positive,
but he said the Monitor's staff spent the first year "learning how to
swim."

http://www.guardian.co.uk/media/greenslade/2012/may/03/digital-media-us-press...

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Wednesday, 2 May 2012

Smartphone Population Gains Users, Young and Old [eMarketer]

More than half of US mobile users will have a smartphone by the end of
next year, and as users make the switch, their content consumption
will grow to match the capabilities of their new phones. But as the
audience grows, the group's demographic composition will change, and
marketers will need to keep up with new touchpoints for reaching the
expanding community of smartphone users.

http://www.emarketer.com/Article.aspx?R=1008998&ecid=b304596ffad6488bb1f7a53d...

Posted via email from News: Noted

New Online Ad Forecast: 12% Growth For 2012 [MediaPost]

Just as gadget-crazed as consumers, advertisers are expected to
accelerate their nontraditional media spends through 2012. MagnaGlobal
now expects spending on Internet media (including national and local)
to grow by 12.2%, this year. That’s up from the Interpublic unit’s
previous forecasts of 10.9%, and, if correct, will represent $35.6
billion and a 20.2% market share. “Encouraged by the rise of
smartphone and tablet usage and the availability of scalable
platforms, mainstream advertisers are now fully embracing all mobile
formats (display, search, video, in-app),” said Vincent Letang, EVP
and head of global forecasting at MagnaGlobal.

http://www.mediapost.com/publications/article/173666/new-online-ad-forecast-1...

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