Major studios, cable and technology companies on Wednesday announced
the launch of an Entertainment Identifier Registry (EIDR) to track
movies, TV shows and other assets much the way books are coded.
Likening it to the International Standard Book Numbers (ISBNs) system
used to identify books, executives involved in the initiative said the
registry was developed to make it easier for businesses to search,
track and report revenue of an asset, cutting costs and streamlining
operations. http://www.reuters.com/article/idUSTRE69Q2IA20101027
the launch of an Entertainment Identifier Registry (EIDR) to track
movies, TV shows and other assets much the way books are coded.
Likening it to the International Standard Book Numbers (ISBNs) system
used to identify books, executives involved in the initiative said the
registry was developed to make it easier for businesses to search,
track and report revenue of an asset, cutting costs and streamlining
operations. http://www.reuters.com/article/idUSTRE69Q2IA20101027
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