TV's Nielsen backs new VC firm [focused on marketing tech] [Crain's]

Pereg Ventures [http://www.peregventures.com], which counts the
ratings company as a minority investor, will use Nielsen's insights to
help its startups develop technology that will improve advertisers
reach and measure audiences across platforms.

http://www.crainsnewyork.com/article/20121212/TECHNOLOGY/121219962