Advertisers Go Beyond Blogging With Branded Magazines [Clickz]

Last month, The New York Observer ran an interesting article called,
"Journalists Take Refuge in the World of Branded Content." A year ago,
a good many readers wouldn't have fully understood what this title
meant. Branded content was pure digital marketing jargon, as
indecipherable to the masses as attrition rates or black hat SEO. Not
anymore.

http://www.clickz.com/clickz/column/2254623/advertisers-go-beyond-blogging-wi...