Wednesday, 28 July 2010

Facebook, Twitter Influence Purchases [InfoWeek]

Social networks like Facebook and Twitter are increasingly emerging as
important shopping tools for both retailers and shoppers, according to
two new reports issued Tuesday.
Citing the importance of social networks in purchasing decisions,
Gartner suggests sellers can tailor their online offerings to
influence purchasers while a survey from Deloitte indicates that
mobile phones and social networking platforms will have an increased
influence, soon, in back-to-school shopping.

http://www.informationweek.com/news/software/web_services/showArticle.jhtml?a...

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