Wednesday, 7 July 2010

“Online newspapers represent premium inventory for advertisers” [comScore report]

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, today released a report of the top U.S. online newspaper groups
based on the comScore Media Metrix service. The newspaper category
represents the first site category for which each of the top ten
ranked entities has transitioned to the comScore Media Metrix 360
(Unified Digital Measurement) methodology. The report showed that more
than 123 million Americans visited newspaper sites in May,
representing 57 percent of the total U.S. Internet audience, as the
New York Times Brand led the category with more than 32 million
visitors and 719 million pages viewed during the month.

http://www.comscore.com/Press_Events/Press_Releases/2010/6/The_New_York_Times...

Posted via email from News: Noted

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