Worldwide advertising spending will continue to recover next year, led
by expanded Internet marketing and outlays in emerging economies,
according to researchers ZenithOptimedia Group Ltd. and Magna Global.
Spending will increase 4.6 percent next year, after “surprisingly
strong” 4.9 percent growth in 2010, said ZenithOptimedia, a media
buying company owned by Publicis Groupe SA. Magna, which tracks ad
sales not spending, projects 5.4 percent growth in 2011, following a
6.9 percent gain this year. http://www.bloomberg.com/news/2010-12-06/web-emerging-markets-to-lead-global-...
by expanded Internet marketing and outlays in emerging economies,
according to researchers ZenithOptimedia Group Ltd. and Magna Global.
Spending will increase 4.6 percent next year, after “surprisingly
strong” 4.9 percent growth in 2010, said ZenithOptimedia, a media
buying company owned by Publicis Groupe SA. Magna, which tracks ad
sales not spending, projects 5.4 percent growth in 2011, following a
6.9 percent gain this year. http://www.bloomberg.com/news/2010-12-06/web-emerging-markets-to-lead-global-...
No comments:
Post a Comment