Monday, 13 December 2010

Web Focus Helps Revitalize The Atlantic [NYTimes]

How did a 153-year-old magazine — one that first published the “Battle
Hymn of the Republic” and gave voice to the abolitionist and
transcendentalist movements — reinvent itself for the 21st century? By
pretending it was a Silicon Valley start-up that needed to kill itself
to survive.

http://www.nytimes.com/2010/12/13/business/media/13atlantic.html?_r=1

Posted via email from News: Noted

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