People's prize also poses a question, as a matter of fact, because its
website contributed just 12% of People's overall ad revenue last year.
Shouldn't 1 billion page views help a website comprise a bigger piece
of the ad sales than 12%? Part of the problem is that ad rates are so
much lower on the web than they are in print. The bigger factor,
however, is probably People's enormous success in print. http://adage.com/mediaworks/article?article_id=148607
website contributed just 12% of People's overall ad revenue last year.
Shouldn't 1 billion page views help a website comprise a bigger piece
of the ad sales than 12%? Part of the problem is that ad rates are so
much lower on the web than they are in print. The bigger factor,
however, is probably People's enormous success in print. http://adage.com/mediaworks/article?article_id=148607
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