Monday, 26 September 2011

Magazines Begin to Sell the Fashion They Review [NYTimes]

On Park & Bond, a new e-commerce site for designer men’s wear, Jim
Moore, the creative director for GQ, can be found describing a red
Calvin Klein turtleneck as “something that can take that gray flannel
suit and give it a little bon vivant.” The sweater, which costs $225,
is tagged as a GQ Pick, inside the GQ Store. In Esquire’s September
issue, David Granger, the magazine’s editor in chief, invites readers
to check out Cladmen.com, a site starting in October that will sell
items like a $228 pair of chukka boots from Cole Haan or a $795 suit
from Michael Kors, specifically selected by the magazine. Fashion
magazines are suddenly getting into the retailing business.

http://www.nytimes.com/2011/09/26/business/media/magazines-begin-to-sell-the-...

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