Monday, 30 January 2012

The rise of in-store mobile commerce; 33% in US use phone in store for online info [PewInternet]

More than half of adult cell phone owners used their cell phones while
they were in a store during the 2011 holiday season to seek help with
purchasing decisions. During a 30 day period before and after
Christmas:

38% of cell owners used their phone to call a friend while they were
in a store for advice about a purchase they were considering making
24% of cell owners used their phone to look up reviews of a product
online while they were in a store
25% of adult cell owners used their phones to look up the price of a
product online while they were in a store, to see if they could get a
better price somewhere else

http://pewinternet.org/Reports/2012/In-store-mobile-commerce.aspx?utm_source=...

Posted via email from News: Noted

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