Jonah Peretti, a founder of the Huffington Post and viral content site
Buzzfeed, says the sun is setting on display ads, and publishers
should focus instead on ads tailored for social media. “People are
trying to get back to the way it was,” said Peretti in a recent
interview. “With traditional display, people have figured out clever
ways to get more clicks out of ads that don’t perform well.” http://paidcontent.org/2012/04/28/buzzfeeds-jonah-peretti-display-dollars-are...
Buzzfeed, says the sun is setting on display ads, and publishers
should focus instead on ads tailored for social media. “People are
trying to get back to the way it was,” said Peretti in a recent
interview. “With traditional display, people have figured out clever
ways to get more clicks out of ads that don’t perform well.” http://paidcontent.org/2012/04/28/buzzfeeds-jonah-peretti-display-dollars-are...
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