Friday, 28 October 2011

Agencies Report Clients Still Increasing Focus on Digital [eMarketer]

There’s no longer any question that digital has a seat at the
advertising table, although the dollars spent there don’t yet compare
to the money spent on traditional media like television. According to
Q3 2011 research from media buying solutions provider STRATA, clients
are becoming just as focused on digital media as they are on spot TV.

http://www.emarketer.com/Article.aspx?R=1008663

Posted via email from News: Noted

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