Monday, 3 October 2011

Murdoch's Tablet Newspaper Experiment Shows Some Promise [AdAge]

Can you build a general-news publication exclusively for tablets and
gain an audience of paying subscribers? That was Rupert Murdoch's
gamble seven months ago when he launched The Daily, the first (and
still only) "iPad newspaper." Today The Daily has 120,000 active
weekly readers, 80,000 of whom are actually paying for the app,
according to Publisher Greg Clayman. But The Daily still has a long
way to go before it proves anything about paid media or the tablet.

http://adage.com/article/digital/murdoch-s-tablet-newspaper-experiment-shows-...

Posted via email from News: Noted

No comments:

Post a Comment