Gartner Says Worldwide Social Media Revenue on Pace to Total $10.3bn in 2011; $14.9bn in 2012 [Gartner]

Worldwide social media revenue is on track to reach $10.3 billion in
2011, a 41.4 percent increase from 2010 revenue of $7.3 billion,
according to Gartner, Inc. Worldwide social media revenue is forecast
for consistent growth with 2012 revenue totaling $14.9 billion, and
the market is projected to reach $29.1 billion in 2015.

Advertising revenue is, and will remain, the largest contributor to
overall social media revenue.

http://www.gartner.com/it/page.jsp?id=1820015

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