Medium is Obvious Corp.’s first solo project to be announced after it’s collaboration Lift, a habit building app that we liked quite a bit. And its fostering of Branch, a curated discussion platform. Both of those projects have Obvious taking and advisory role, where Medium is an internal effort. Opening up Medium to all of Twitter’s over 1,000 employees could be Williams’ way of expanding the test group of the platform a bit. And I’m sure it doesn’t hurt those folks being chosen as an invite group that he’s a founder of the information platform.
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