Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content. The idea is that the same readers who regularly and easily ignore banner ads may actually appreciate sponsored content that resembles a website's editorial approach. Advertisers, in turn, might pay higher rates. Practitioners include Forbes, The Atlantic, BuzzFeed and Gawker.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment