Local businesses spend anywhere from $100 to $1,200 per month
advertising on community news sites, according to sources, but most
often lay out around $200. That’s not enough revenue to make them
viable. Gordon Borrell, CEO of the research firm Borrell Associates,
gives companies like Fisher props for experimenting in the space but
points to the fact that hyperlocal revenue remains tiny. “I sit on top
of a lot of information, from about 5,900 media companies, and it’s
very clear that these hyperlocal news sites don’t generate that much
money,” he says. http://www.adweek.com/news/advertising-branding/neighborhood-watch-146293?page=1
advertising on community news sites, according to sources, but most
often lay out around $200. That’s not enough revenue to make them
viable. Gordon Borrell, CEO of the research firm Borrell Associates,
gives companies like Fisher props for experimenting in the space but
points to the fact that hyperlocal revenue remains tiny. “I sit on top
of a lot of information, from about 5,900 media companies, and it’s
very clear that these hyperlocal news sites don’t generate that much
money,” he says. http://www.adweek.com/news/advertising-branding/neighborhood-watch-146293?page=1
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