Too many newspapers have placed their bets on intensely local
coverage, or hyperlocal as they call it in the biz. That’s a mistake.
To remain profitable, they need to concentrate on a particular topic
instead of a geographic region. http://persquaremile.com/2013/01/07/why-hyperlocal-wont-save-newspapers-and-w...
coverage, or hyperlocal as they call it in the biz. That’s a mistake.
To remain profitable, they need to concentrate on a particular topic
instead of a geographic region. http://persquaremile.com/2013/01/07/why-hyperlocal-wont-save-newspapers-and-w...
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