Google has reportedly acquired Aardvark, which operates at Vark.com,
for around $50 million. Aardvark is a Q&A site. This is a space
Ask.com says it is the number one brand for. Ask sees this move by
Google as a direct challenge. "Bottom line, this move validates the
space we have been #1 in for years," the company says. "It's Google
coming after us and our mission." http://www.webpronews.com/topnews/2010/02/11/ask-says-it-has-a-head-start-as-google-acquires-qa-site
for around $50 million. Aardvark is a Q&A site. This is a space
Ask.com says it is the number one brand for. Ask sees this move by
Google as a direct challenge. "Bottom line, this move validates the
space we have been #1 in for years," the company says. "It's Google
coming after us and our mission." http://www.webpronews.com/topnews/2010/02/11/ask-says-it-has-a-head-start-as-google-acquires-qa-site
It really depends on what kind of book you are promoting, Indra. Certainly not all tactics work for all genres or authors,
ReplyDeletebut in most cases it's just a question of sticking to it. Building a platform is long, slow work,
but in the end it is MUCH more effective than simply throwing money into ad campaigns.social media craze