Normally, magazines launch Web sites from print brands. But Hearst is going in the opposite direction with the launch of Light & Delish, a bookazine based on content from Delish, a food site it launched in 2008 with MSN. Meredith, meanwhile, is moving forward with a magazine it tested last year based on Mixing Bowl, an online social network it built around food. Meredith published a second issue of Mixing Bowl.com magazine last week and plans to do another this year while exploring other such affinity-based titles.
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