Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely.
Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007, within the next two weeks. But only in the most cautious of tests: Microsoft (MSFT) will open up AdECN to a handful of ad buyers, and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”
No comments:
Post a Comment