Forbes Media took a radical step last year when it started to put
advertisers and outside contributors on equal footing with its
editorial staffers, in print and online. Now, it’s going one step
further with a Web redesign that will give advertisers even greater
presence on the site. Under a three-month-old program called AdVoice,
advertisers could pay to have their labeled blogs appear alongside
those of editorial staffers. Now, their contributions can run anywhere
on the site that a staff writer or contributor can appear, not just
the blogs section. http://www.adweek.com/aw/content_display/news/digital/e3ic6be022f9b05f6cbb360...
advertisers and outside contributors on equal footing with its
editorial staffers, in print and online. Now, it’s going one step
further with a Web redesign that will give advertisers even greater
presence on the site. Under a three-month-old program called AdVoice,
advertisers could pay to have their labeled blogs appear alongside
those of editorial staffers. Now, their contributions can run anywhere
on the site that a staff writer or contributor can appear, not just
the blogs section. http://www.adweek.com/aw/content_display/news/digital/e3ic6be022f9b05f6cbb360...
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