WPP Group CEO Martin Sorrell said Monday he believes it is imperative
that a pay model for content should dominate, since media companies
need more than ad dollars to afford continued production of top-tier
content. WPP, of course, needs those premium offerings to slot its ads
in and around. "Rupert Murdoch has to succeed," Sorrell said at the
annual NATPE event. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143520
that a pay model for content should dominate, since media companies
need more than ad dollars to afford continued production of top-tier
content. WPP, of course, needs those premium offerings to slot its ads
in and around. "Rupert Murdoch has to succeed," Sorrell said at the
annual NATPE event. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143520
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