With the tablet market still in its infancy, media buyers have been
reluctant to put ad dollars toward an unproven platform that has
produced scant consumer data. One prominent buyer, MediaVest’s Robin
Steinberg, two months ago put out a call to major publishers to
provide readership detail about their tablet readers or risk forgoing
advertising dollars on those devices. Now, two big ones—Hearst
Magazines, publisher of titles like Cosmopolitan and Esquire, and
Bonnier Corp., which puts out enthusiast magazines like Popular
Science and Ski—agreed to supply MediaVest with data on audience,
demographic, and engagement for their tablet editions. http://www.adweek.com/news/technology/hearst-bonnier-agree-mediavest-demand-t...
reluctant to put ad dollars toward an unproven platform that has
produced scant consumer data. One prominent buyer, MediaVest’s Robin
Steinberg, two months ago put out a call to major publishers to
provide readership detail about their tablet readers or risk forgoing
advertising dollars on those devices. Now, two big ones—Hearst
Magazines, publisher of titles like Cosmopolitan and Esquire, and
Bonnier Corp., which puts out enthusiast magazines like Popular
Science and Ski—agreed to supply MediaVest with data on audience,
demographic, and engagement for their tablet editions. http://www.adweek.com/news/technology/hearst-bonnier-agree-mediavest-demand-t...
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