A funny thing happened on the way to the graveyard. Though the New
York Times’ circulation dipped during the crash years, much of the
lost revenue was made up for by doubling the newsstand price, from $1
to $2—evidence, the paper insisted, that its premium audience
understood the value of a premium product. In March, after several
years of planning and tens of millions in investments, the Times
launched a digital-subscription plan—and the early signs were good. http://nymag.com/news/media/new-york-times-2011-8/
York Times’ circulation dipped during the crash years, much of the
lost revenue was made up for by doubling the newsstand price, from $1
to $2—evidence, the paper insisted, that its premium audience
understood the value of a premium product. In March, after several
years of planning and tens of millions in investments, the Times
launched a digital-subscription plan—and the early signs were good. http://nymag.com/news/media/new-york-times-2011-8/
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