Tuesday, 5 July 2011

What digital readers mean for business; getting more attention than print [Guardian]

Respondents declare spending 37 minutes a day on digital publications
as opposed to 22 minutes a day on print press. This number is
astonishingly high. It shows the switch to digital has occurred – at
least for readers of large national media. It also confirms the
segmentation of digital audiences.

http://www.guardian.co.uk/technology/pda/2011/jul/04/digital-media

Posted via email from News: Noted

No comments:

Post a Comment