With tablet computers and digital magazines soaring in popularity,
magazine publishers and media tech firms are scrambling to figure out
how to measure digital circulation -- a key question as advertisers
explore the capabilities of the burgeoning digital space. To that end,
this week Condé Nast and Adobe unveiled a joint effort to define and
deliver a new set of audience metrics for publishers and advertisers.
It is being touted as (potentially) a new standard offering insights
into distribution of digital editions, levels of exposure within those
editions and audience engagement.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154547
magazine publishers and media tech firms are scrambling to figure out
how to measure digital circulation -- a key question as advertisers
explore the capabilities of the burgeoning digital space. To that end,
this week Condé Nast and Adobe unveiled a joint effort to define and
deliver a new set of audience metrics for publishers and advertisers.
It is being touted as (potentially) a new standard offering insights
into distribution of digital editions, levels of exposure within those
editions and audience engagement.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154547
No comments:
Post a Comment