Just as gadget-crazed as consumers, advertisers are expected to
accelerate their nontraditional media spends through 2012. MagnaGlobal
now expects spending on Internet media (including national and local)
to grow by 12.2%, this year. That’s up from the Interpublic unit’s
previous forecasts of 10.9%, and, if correct, will represent $35.6
billion and a 20.2% market share. “Encouraged by the rise of
smartphone and tablet usage and the availability of scalable
platforms, mainstream advertisers are now fully embracing all mobile
formats (display, search, video, in-app),” said Vincent Letang, EVP
and head of global forecasting at MagnaGlobal. http://www.mediapost.com/publications/article/173666/new-online-ad-forecast-1...
accelerate their nontraditional media spends through 2012. MagnaGlobal
now expects spending on Internet media (including national and local)
to grow by 12.2%, this year. That’s up from the Interpublic unit’s
previous forecasts of 10.9%, and, if correct, will represent $35.6
billion and a 20.2% market share. “Encouraged by the rise of
smartphone and tablet usage and the availability of scalable
platforms, mainstream advertisers are now fully embracing all mobile
formats (display, search, video, in-app),” said Vincent Letang, EVP
and head of global forecasting at MagnaGlobal. http://www.mediapost.com/publications/article/173666/new-online-ad-forecast-1...
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