Tuesday, 29 May 2012

Conde Nast offers advertisers tablet metrics [MediaWeek]

The venture, which is in collaboration with Adobe, will offer issue
specific data eight weeks after the sale date. This distribution and
exposure data will cover circulation (paid digital subscriptions and
digital single copy sales), engagement (total content views and
average views per page) and ad performance. The data will be available
to all advertisers who have placed ads incorporating a web link or who
have taken a premium ad opportunity.

http://www.mediaweek.co.uk/news/1133826/Conde-Nast-offers-advertisers-tablet-...

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