More than half of US mobile users will have a smartphone by the end of
next year, and as users make the switch, their content consumption
will grow to match the capabilities of their new phones. But as the
audience grows, the group's demographic composition will change, and
marketers will need to keep up with new touchpoints for reaching the
expanding community of smartphone users. http://www.emarketer.com/Article.aspx?R=1008998&ecid=b304596ffad6488bb1f7a53d...
next year, and as users make the switch, their content consumption
will grow to match the capabilities of their new phones. But as the
audience grows, the group's demographic composition will change, and
marketers will need to keep up with new touchpoints for reaching the
expanding community of smartphone users. http://www.emarketer.com/Article.aspx?R=1008998&ecid=b304596ffad6488bb1f7a53d...
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