Facebook's new App Center should make branded mobile apps more
discoverable and therefore more lucrative to build, according to
industry players. The Menlo Park, CA-based digital giant last week
unveiled a platform where its 900 million users can search for mobile
and web apps while also seeing recommendations based on their social
graphs. "People will find apps based on pure relationships," said
Julie Renwick, director of mobile for ad agency Ogilvy North America.
"What's interesting is that your close circle of peers…you talk to
them anyway via email, IM, etc. But now it's the second- and
third-tier circle of peer influence that will come into the
application recommendation. That will be a game shifter." http://www.clickz.com/clickz/news/2174655/facebook-shift-mobile-apps-landscape
discoverable and therefore more lucrative to build, according to
industry players. The Menlo Park, CA-based digital giant last week
unveiled a platform where its 900 million users can search for mobile
and web apps while also seeing recommendations based on their social
graphs. "People will find apps based on pure relationships," said
Julie Renwick, director of mobile for ad agency Ogilvy North America.
"What's interesting is that your close circle of peers…you talk to
them anyway via email, IM, etc. But now it's the second- and
third-tier circle of peer influence that will come into the
application recommendation. That will be a game shifter." http://www.clickz.com/clickz/news/2174655/facebook-shift-mobile-apps-landscape
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