A new report by a company that created an analytical tool for Facebook
shows that words such as like, click, watch and look won’t draw
eyeballs to your content. What will grab them, however, are images and
graphics, says Jan Zając, CEO and cofounder of Sotrender, which
created the report. “Using catchy words in posts doesn’t seem to
increase engagement,” according to the study of 111 brand pages and
more than 2,888 posts in four industries in the United Kingdom. “It
proves Facebook users get insensible from constantly repeated
phrases.” http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx
shows that words such as like, click, watch and look won’t draw
eyeballs to your content. What will grab them, however, are images and
graphics, says Jan Zając, CEO and cofounder of Sotrender, which
created the report. “Using catchy words in posts doesn’t seem to
increase engagement,” according to the study of 111 brand pages and
more than 2,888 posts in four industries in the United Kingdom. “It
proves Facebook users get insensible from constantly repeated
phrases.” http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx
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