Recent research from the Queen’s School of Business shows that social
media engagement among executives is on the rise; however, few are
approaching the new digital platforms effectively. Peter Aceto, CEO of
ING Direct Canada, has been using social media for three years as a
means of establishing relationships with consumers and building the
ING brand organically. He recently spoke with the Financial Post’s Dan
Ovsey about his social media strategy and why he believes it can be a
boon to the bottom line. http://business.financialpost.com/2012/06/27/executive-tales-from-the-twitter...
media engagement among executives is on the rise; however, few are
approaching the new digital platforms effectively. Peter Aceto, CEO of
ING Direct Canada, has been using social media for three years as a
means of establishing relationships with consumers and building the
ING brand organically. He recently spoke with the Financial Post’s Dan
Ovsey about his social media strategy and why he believes it can be a
boon to the bottom line. http://business.financialpost.com/2012/06/27/executive-tales-from-the-twitter...
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