This is the dawn of the smartphone age. But you wouldn't know it by
looking at mobile advertising spend. Last week in this space, Derek
Thompson showed that consumers are spending 10% of their media
attention on their mobile devices while the medium only commands a
mere 1% of total ad-spend. Comparatively, the quickly "dying" print
medium attracts only about 7% of media-time, but still captures an
astonishing 25% of the total U.S. ad-spend, with print receiving
25-times more ad money than mobile. The disparity between the two
mediums gives a strong indication as to how much room mobile still has
to grow. http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-...
looking at mobile advertising spend. Last week in this space, Derek
Thompson showed that consumers are spending 10% of their media
attention on their mobile devices while the medium only commands a
mere 1% of total ad-spend. Comparatively, the quickly "dying" print
medium attracts only about 7% of media-time, but still captures an
astonishing 25% of the total U.S. ad-spend, with print receiving
25-times more ad money than mobile. The disparity between the two
mediums gives a strong indication as to how much room mobile still has
to grow. http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-...
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