Conde Nast, the publisher of magazines such as Glamour and The New
Yorker, is trying to move further beyond its core business of ad-page
sales with a new marketing services division. The division, called
Conde Nast Ideactive, will marshal a lot of the same creative and
digital capabilities Conde already offers its advertisers, but with
particular emphasis on work that isn't tied to traditional ad buys or
ad budgets. Ideactive's services, for example, will include app
development, video, web design and social media. http://adage.com/article/mediaworks/conde-nast-ideactive-unit-aims-advertisin...
Yorker, is trying to move further beyond its core business of ad-page
sales with a new marketing services division. The division, called
Conde Nast Ideactive, will marshal a lot of the same creative and
digital capabilities Conde already offers its advertisers, but with
particular emphasis on work that isn't tied to traditional ad buys or
ad budgets. Ideactive's services, for example, will include app
development, video, web design and social media. http://adage.com/article/mediaworks/conde-nast-ideactive-unit-aims-advertisin...
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