COLUMBIA UNIVERSITY has surveyed the state of digital journalism, and
it has concluded that journalists must rethink their relationships —
and their audiences’ relationships — with advertisers. That does not
mean yielding editorial control to sponsors, but it might mean coming
up with alternatives to impression-based pricing, creating
higher-value content for the Web by tapping into page view data, and
helping to ensure that Web ads have value on their own. http://www.nytimes.com/2011/05/10/business/media/10adco.html?_r=1
it has concluded that journalists must rethink their relationships —
and their audiences’ relationships — with advertisers. That does not
mean yielding editorial control to sponsors, but it might mean coming
up with alternatives to impression-based pricing, creating
higher-value content for the Web by tapping into page view data, and
helping to ensure that Web ads have value on their own. http://www.nytimes.com/2011/05/10/business/media/10adco.html?_r=1
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