Having succeeded with "sponsored posts," Gawker Media is now testing
"sponsored discussions," founder Nick Denton revealed during the Clio
Conference, Thursday in New York. Also at the conference, Thrillist
co-founder and CEO Ben Lerer said that Thrillist Rewards, in which New
York events are "curated" and discounted for Thrillist's young male
audience, "has worked so well" since its January launch that it will
now be expanded to other markets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150841
"sponsored discussions," founder Nick Denton revealed during the Clio
Conference, Thursday in New York. Also at the conference, Thrillist
co-founder and CEO Ben Lerer said that Thrillist Rewards, in which New
York events are "curated" and discounted for Thrillist's young male
audience, "has worked so well" since its January launch that it will
now be expanded to other markets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150841
No comments:
Post a Comment